WAP-Pers Become Traders At First Content Marketplace

Published December 19th, 2006 - 01:32 GMT
Al Bawaba
Al Bawaba

Phone content lovers are in for a treat in 2007 with the launch of an all new WAP
site enticing phone owners to become online money making shop-keepers.

In the past punters bought ringtones and wallpapers, stored them and later replaced
them when they ran out of space. Sixophone (wap.sixophone.co.uk) encourages
customers to look at their purchases as just the beginning of a fun money making
process that they watch over every step of the way.

After acquiring anything on the site a Shop is automatically created in the buyer's
name featuring the relevant item, melody or wallpaper. This can then be offered to
up to six friends via a simple free sms messaging system. 

When the friend then sells the content on he or she receives 10% of the value.  The
original material remains on their phone.

"This is a great boon for mobile users," says Linus Silvas, Managing Director of
Sixophone. "For example, if you buy a ringtone, you can install it, sell it to a
friend and keep it on your phone at the same time."

Friends who have bought the content can also sell it on to six of their friends.
They receive 10% commission per purchase and the original vendor receives a further
1%. These next generation buyers can also sell and the process repeats with the
first trader getting 1% all the way through to the sixth sale.

For each of the hundreds of items that cost £1 - the average price on Sixophone -
the potential exists to make well over £500 which is paid into a personal Paypal
account.

Better still sellers can keep a track of the entire process - which items are the
most popular, which friends sell on and, most importantly, who is making them the
most money.

"The concept behind Sixophone is pure fun to the power of six," adds Silvas.  "When
people buy phone content that they like, the chances are their friends will like it
too.  Rather than directing mates to a mainstream WAP service, Sixophone customers
can point them to their personal Shop and make some money in the bargain."

Sixophone products are updated daily with Top Tens, hot picks and archived classics
to reflect the mood of the nation.

"Why buy if you can't sell?" asks Silvas. "Standard WAP content providers might just
have had their day."