‘Aquariya Expo 2009’, the premier ornamental aquatic exhibition and the largest consumer event for the marine aquarium industry in the Middle East, has concluded with trade deals worth AED 4 million closed over its three-day run, according to Orange Fairs & Events, organiser of the event. In line with the success of its inaugural edition, 95 per cent of the international and regional exhibitors who were present at the show have confirmed their participation at next year’s event, which is scheduled for March 2010.
Inno Fisheries Sdn. Bhd, an exhibitor from Malaysia who showcased a wide array of corals and marine fish, has reported over USD 300,000 in closed deals during the course of the event, and expects to boost its exports to Dubai and Iran by around 300 per cent. Additionally, the Asia-based major has initiated sizeable deals with investors that are currently under negotiation. The company has identified ‘Aquariya Expo 2009’ as an effective channel through which it can introduce the business of cultured corals in Dubai, thereby prompting it to follow-up its participation with an even bigger presence next year.
“This event has afforded us an excellent opportunity to expose our products to a global audience, which is precisely what we need to penetrate a broader market for our world-class offerings,” said Walter Marle Mukis, Operation Manager, Inno Fisheries Sdn Bhd. “We have made significant business as well as networking strides during our presence at the ‘Aquariya Expo 2009’, which has also been the perfect platform that gave us a chance to spread our advocacy regarding environmental protection, particularly in marine wildlife. These significant milestones have prompted us to pledge our support for the event next year.”
In addition, the organiser regards the expected increase in export volumes of participating global companies to the Middle East as one of the biggest achievements of the show. Some of the exhibitors who have expressed optimism in this aspect include Malaysia-based Sanwa Aquatics Sdn. Bhd, who is expecting a growth in its exports by 100 per cent, and the International Nishikigoi Promotion Centre (INPC) from Japan, who has initiated negotiations for future partnerships with four local companies. Similarly, Qian Hu Corporation from Singapore has also announced its aims to boost its exports to Kuwait and Turkey, by 80 per cent, while Qatar’s AquaArt is eyeing expansion for its exports destinations to cover the entire Gulf region.
“We are astounded by the excellent exhibitor as well as visitor turnout at the ‘Aquariya Expo 2009’, and based on the excellent business we have seen throughout the event, we are certain of the positive impact it has made on the regional ornamental fisheries and aquarium industry. The confirmation of most companies for a repeat participation next year cements the event’s significance among leading players from the region and abroad, and we are even more excited to mount a bigger show, which will bring considerable opportunities to them. We are proud of the success of this event, and we thank all exhibitors, industry experts, buyers and trade visitors for their support,” said Raees Ahmed, Director, Orange Fairs & Events.
Attended by over 3700 visitors from across the globe, ‘Aquariya Expo 2009’ also hosted seminars on the latest technological innovations in aquarium keeping, appraisal on the global market trends, marketing issues, as well as global and local policies and legislation. Among the renowned experts who spoke at the event include Heiko Bleher, Aquapress, Italy, after whom around 20 ornamental fish species have been named; V. K. Dey, Abt Consulting, U.A.E, and P. Anil Kumar, Assistant Director, MPEDA, India and Raymond Cheah, Founder President, Malaysian Aquarium Fish Breeders Association, Malaysia. Furthermore, the event hosted the local fisheries departments from Ras Al Khaimah and other emirates, who were introduced to the 60 international and regional players in the ornamental aquatic industry who attended the event.
About Orange Fairs & Events
Orange Fairs & Events is a leading Dubai-based organization that provides events related services especially in the Middle East market. The company promotes over 100 exhibitions annually in Africa, CIS, Middle East and Eastern Europe, covering industries ranging from general trade exhibitions, electrical and electronics, manufacturing, health, automobiles, gold & jewellery, metalworking, oil and gas, telecommunications, IT, printing & packaging, food & hotel, building & construction among others. For more information about the exhibition and the company, visit www.orangefairs.com.
