Center to include a supermarket, retail stores and offices
aswaaq will officially open its third community center on September 15th in Umm Suqeim. In line with the company’s vision, the new community center aims to enhance the local community spirit by providing excellent shopping facilities and offering an array of services for local residents at competitive prices.
The community center is built on 56,000 sq foot of land and consists of retail shops and a 25,000 sq foot supermarket, offering the same services and selection as aswaaq’s additional two community centers, Nad Al Hamar and Mizhar. This includes a bakery, butcher, fishmonger and fruit and vegetable sections. Home delivery services will also be available, and shoppers can take advantage of WAFA loyalty points, discount coupons and other promotions.
The new community center also includes French Bakery; a brand that will open in aswaaq’s future centers. The village-themed café and bakery will offer gourmet European and French baked-goods in addition to serving light meals and an outstanding selection of beverages. It is French Bakery’s fourth location in Dubai and will be open 24 hours a day.
Commenting on the upcoming opening, Abdul Basset Al Janahi, CEO of aswaaq, said:
“We are pleased to announce the opening of our fourth aswaaq branch in Umm Suqeim. The new center will provide ample job opportunities for locals as well as help bring people from the community together. By creating a close knit community feeling, we hope to build upon the success of our previous centers.”
In addition to the new Umm Suqeim community centre there are now three aswaaq community centers in Dubai and one supermarket in Al Sufooh area. The first one, was opened in November 2008 at the Nadd Al Hamar, the second was officially opened by His Highness Sheikh Mohammed Bin Rashid on May 2009 and in with the aim of meeting the demands of residents in various residential areas across Dubai.
As part of aswaaq’s commitment to safety and quality control, the company was recently HACCP certified at its branches in Nadd Al Hamar and Al Mizhar. It also installed the Airocide system in July, a NASA developed air purifier which increases air quality and shelf life of produce.
“Ensuring optimum levels of health and safety at all our supermarkets and community centers is our number one goal. Since the very beginning when we opened our first branch in Nad Al Hamar, we have had stringent goals that we have worked towards. Today, we are seeing outstanding results and receiving excellent feedback from our stakeholders,” added Al Janahi.
