TWIX, the region’s biggest biscuit-chocolate brand and the ‘thinking consumers’ chocolate of choice, announced that it will be sponsoring MBC’s latest trivia game show Al Tahadi hosted by George Kordahi. The programme scheduled to debut tonight was a natural tie up for Twix who helped pioneer quiz show mania in the region back in the early 1990s.
Commenting on the brand's tie-up with MBC's Al Tahadi, Tarek Abdallah, Regional Category Manager at Masterfoods said, "We believe Al Tahadi is the perfect fit for the TWIX brand. TWIX has always been the "thinking consumer's" chocolate of choice and as such our tie up with MBC's Al Tahadi was natural. Both Al Tahadi and TWIX appeal to smart, savvy people and the show will prove to be an ideal vehicle for reaching the broad base of TWIX consumers across the Middle East.’
Sponsorships of TV sensations such as MBC’ s Who Wants To Be a Millionaire have established TWIX as the leading partner in broadcast trivia game shows.
ABOUT TWIX
The TWIX brand is marketed by Masterfoods Middle East FZE, the Mars Incorporated unit responsible for the sales and marketing of the region's leading confectionery brands (SNICKERS, MARS, M&Ms, GALAXY, TWIX, BOUNTY), the region's leading petcare marketer (PEDIGREE, WHISKAS, CHAPPI, TRILL) and an active player in food (UNCLE BEN'S, DOLMIO and ABOU SIOUF). TWIX was launched in 1979 and is the region’s biggest biscuit-chocolate brand with three consumers in the Middle East enjoying the delicious TWIX blend of caramel chocolate and crunchy biscuit every second.
