Creations 2010, a four-day fashion spectacle featuring aspiring, established, and international designers, will take to the ramp on February 18th and go on till February 21st at The Dubai Mall. A key highlight and a successful initiative of Dubai Shopping Festival since 2004, Creations 2010 presents 12 designers, 16 international models, and 3 shows a day.
International designers/labels this year include Marco Marcu, Rohit Verma, Nili Zahar, and Fahad Hussayn. Established designers/labels include Sa Soie by Noha Karam, Amber Feroz, Rocky Gathercole, and Amato Couture. Aspiring designers/labels this year are Arabella by Irene Traikova, Asma Rafiq, Haute Pink Couture by Shafaq and Ayesha, and Preston University Ajman.
Suhaila Gobash, Projects Director of Dubai Events and Promotions Establishment said, “From a platform for designers to reach out to a wider audience, Creations has become an awaited fashion event that witnesses the participation of international and established designers, while keeping our commitment of giving aspiring designers a venue to launch their designs. Over the years, Creations has attracted interest from designers regionally and globally, and has come to be synonymous with everyday fashion.”
Shows for aspiring designers will start at 6pm, with 7pm slotted for established designers, and the 9pm show for international designers. Celebrity models on the ramp this year include Miss India 2005 and Bollywood actress Sayali Bhagat, Miss India 2008 Tanvi Vyas, Miss International 2nd runner-up Ana Ostorjic, and Miss Earth England 2008 Holly Ikin, among other noted models.
'Creations' is aimed to be a step towards the far-sighted and shared vision of establishing Dubai as the hub of fashion in the Middle East by creating and supporting all fashion related events that will cumulatively complete the needs and interests of fashion enthusiasts from all over the world. More specifically, the event is aimed at launching the city’s and the region’s emerging and existing fashion talents in an event that, in the years to come, will be looked upon as a sure ground for fashion careers of all sorts.
