Nail artists from the Gulf and Middle East region participating in Beautyworld Middle East 2010 exhibition will get a chance to display their talents and compete with the best nail care technicians to win some great prizes.
Beautyworld Middle East is hosting a series of workshops and master classes, called Nail It! By OPI which focus on nailing a craft or a challenge.
“Beautyworld Middle East is the showcase for professionals in the beauty industry and wellness in the region whether it is for hair styling professionals, make up, nail care, perfumery or skin care products and services,” said Ms Elaine O’Connell, Senior Show Manager of Beautyworld Middle East.
The event is the largest beauty exhibition in the region giving its 15,000 or more visitors’ direct access to over 700 exhibitors.
The exhibition will include a nail competition held in conjunction with OPI. International experts will be flown in from the U.S to judge the categories and give the participants tips at pre-competition workshops. The nail competition will be held annually during Beautyworld Middle East.
OPI, sponsor of Nail It! is distributed by the Nazih group, one of the key exhibitors and partners of Beautyworld Middle East. OPI, a globally renowned company founded in 1981 has grown to become the world leader in professional nail care and has always been committed to providing its customers with the finest quality in products and services.
OPI revolutionized the Nail Care Industry in the 1980’s by uniting the latest fashion trends with its powerful acrylic nail technology, raising the demands and expectations of nail care professionals. OPI’s products exceed industry standards and continue to satisfy the demands of nail professionals around the world. The products are sold primarily through class ‘A’ salons and prestigious beauty stores throughout the US and in nearly 72 foreign countries, including the UAE and wider Middle East region.
The competition categories at this year’s Beautyworld Middle East will include: Fantasy Nail Art - an extravagant 3D nail art competition using any medium, Nail Art - flat nail art competition using freehand techniques or airbrush and Classic Manicure - full professional manicure competition.
The Nail It! By OPI competition categories will also include Spa De Luxe manicure, Tip Overlay, and Sculpting where top professionals in the field can demonstrate their talent and technique.
