Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, delivers some of the world’s most successful and well-known news and entertainment brands around the world, has awarded Memac Ogilvy in Dubai their regional PR business with the intention to reinforce their entertainment brands in the Middle East.
Dima Boulos, Regional Director for Middle East said, “Our channels, Boomerang, TCM and Cartoon Network cater to varied audiences across the Middle East. We are focused on entertaining our viewers with customized programming that suits their needs. With the appointment of Memac Ogilvy PR, we intend to pursue and grow our brand development initiatives in 2008 and onwards.”
Ronald Howes, Managing Director of Ogilvy UAE added, “Turner is an acclaimed international brand and is known to represent excellence within its genre. We are proud to work for Turner and intend to approach their PR strategy with a fresh perspective, while continuing to leverage and add value to the power of their internationally renowned brands. We intend to partner with them and expand their legacy across their current and new geographies.”
Boomerang shows timeless favourites such as Scooby Doo, Tom and Jerry, Looney Tunes and The Flintstones. Boomerang is cartoon entertainment for the whole family, bringing much-loved toon stars to a whole new generation of viewers. Boomerang is available in Belgium, Bulgaria, Bahrain, Croatia, Czech Republic, Cyprus, France, Germany, Hungary, Italy, Poland, Romania, Slovakia, South Africa, Spain, Middle East, Netherlands, Russia and UK.
TCM (Turner Classic Movies) draws from an extensive library of movies ranging from the 1920s to 1990s presenting them in a contemporary style that reinterprets their place in history and their relevance to people's lives today. TCM brings the silver screen to life by offering viewers exclusive in-depth celebrity interviews, monthly star tributes, special events and original screen tests. Along with hosted seasons with contemporary moviemakers and experts, TCM is a definitive classic movie channel with a style of its own.
TCM is available via cable, satellite and digital terrestrial throughout Europe, Africa and the Middle East in eleven regional versions including: English, Danish, French, German, Greek, Hebrew, Polish, Norwegian, Romanian, Spanish and Swedish.
Turner Broadcasting System (TBS) Europe delivers some of the world’s most successful and well-known news and entertainment brands – CNN, Cartoon Network, TCM (Turner Classic Movies), Toonami and Boomerang – across approximately 100 countries in Europe, Africa and the Middle East. Alongside its TV channels TBS is at the forefront of developing its brands through the internet, broadband, wireless, DVD, e-commerce, merchandising, cinema, publishing and every other available platform. Turner Broadcasting System Europe Limited is a Time Warner Company.
