Iconic powdered beverage, Tang, stirs up the fun with an exciting, single serve format that will put a smile in every household across the GCC. Convenient to handle, easy to prepare, Tang Singles is set to change the way that consumers can enjoy this historical brand in GCC whenever and wherever the thirst strikes! It comes in the all-time popular variants of orange, mango and tropical, which makes it easier for consumers to enjoy a range of Tang flavours on a single occasion.
Conveniently packaged, each sachet of Tang Singles makes up one perfect glass that tastes as great and consistent as always down to the last drop. Preparing a glass of Tang is now simpler and more straightforward all it requires is.. picking a flavour.. mixing in it with water.. and stirring. Light, hassle-free and simple to manage, Tang Singles makes it easy for children to serve themselves and enjoy the experience without the unnecessary spillage!
“Tang Singles will transform the powdered beverage market, which was rife for innovation. The new format is modern and relevant for today’s consumers who look for convenience, variety and excitement in the beverages they consume. Being a brand that already enjoys a strong GCC heritage and has established taste credentials, Tang Singles will now enable our consumers to enjoy the same great taste of Tang in a much simpler way”, said Najeeb Hasany, Marketing Director GCC at Kraft Foods
Anytime, anywhere, and from the kitchen to the backyard, the portable and flexible convenience of the single serve sachets opens up many more occasions for consumers to enjoy a refreshing glass of Tang throughout the day. A-sachet-a-glass also makes it possible to enjoy a range of flavours without wastage either.
“One of the most consistent findings that emerged from our in depth consumer testing prior to launching was that the new format is flexible and convenient enough to enable multiple consumption occasions in and out of home. While in the past, Tang was typically served at home during lunch or dinner, the single serve format now creates alternative moments of consumption for Tang anytime of the day”, added Hasany.
