Strong Performance by Chrysler, Jeep & Dodge in the J.D. Power and Associates Initial Quality Study (IQS)
J.D. Power and Associates has just announced the results of its 2009 Initial Quality Study (IQS), which measures new-vehicle quality at 90 days of ownership. “We were pleased to learn that there are several bright spots for Chrysler Group LLC within this study, which demonstrate that the improvements we have been implementing over the past year are starting to show for the company as a whole and within each of the brands,” said Doug Betts, Senior Vice President - Quality, Chrysler Group LLC.
Of the 10 most improved vehicles on the J.D. Power list, five - Chrysler Sebring, Dodge Grand Caravan, Dodge Avenger, Jeep Wrangler and Jeep Cherokee - were Chrysler Group vehicles, including the top three.
The Chrysler Group also improved 15 points on the survey, faster than the overall industry average of 10 points. During the measured period, the industry as a whole saw its greatest improvement since 2004 - despite this, Chrysler Group gained ground versus the competition.
The Jeep brand improved by 30 points, moving up three rank positions – this is primarily attributable to a 47 point improvement for the Jeep Wrangler.
Among the product highlights are:
• Chrysler PT Cruiser, which tied for first place in the Compact Multi Activity Vehicle segment.
• Chrysler Sebring (sedan and convertible), which finished fourth in the highly competitive midsize car segment that includes competitors such as Nissan Altima, Pontiac G6, Chevy Malibu, Toyota Camry and Honda Accord - in fact, when filtering out just the Chrysler Sebring sedan, it tied with the Nissan Altima for first place in the segment with a score of 81 points.
• Dodge Grand Caravan, which improved by 60 points and now ranks third in the midsize van category.
“What the J.D. Power IQS shows us is that we have some forward momentum,” said Betts. “We have figured out how to improve vehicles in production and have taken aggressive actions to continue that progress.
During the course of 2008 and early 2009, Chrysler Group has made tremendous progress on quality, which we can see in our internal measures. The fact is that over last year, Chrysler has reduced its warranty claims by 30%. Our internal metrics confirm that we are currently operating with reliability that is better than it has ever been in company history. While the improvement is encouraging, we have by no means arrived at a resting place. With the implementation of Customer Satisfaction Teams (CSTs), Customer Promoter Score (CPS) and other initiatives, we are confident that we will continue to see improvements in our vehicle quality, which will exceed the pace of improvement in the industry as we did in the 2009 IQS.”
Having finalised its global strategic alliance with Fiat Group, Chrysler Group LLC will resume volume production of vehicles with the start up of seven of its North American assembly plants the week of June 29, 2009.
