Sony Ericsson recently held a sales training workshop for trade partners at the Metropolitan Hotel to strengthen push strategy for SE Z520i in retail stores.
“We gathered more than 200 sales personnel representing various trade partners to familiarise them with the Sony Ericsson Z520i, a global phone aimed at the fashion conscious who want the functionality of an up-to-the-minute device in an appealing, stylish design,” said Vabhav Nikte, Sales Manager, Sony Ericsson, Middle East and Africa.
The Z520’s high-tech features are wrapped inside the smooth sleek body of an elegant clamshell, creating a small and inviting handset that fits in the hand as easily as it does in the pocket or bag.
“We have invited a top consultant to train the sales personnel in effectively pushing the Z520i to our target audience,” explained Husni El-Assi, General Manager, Sony Ericsson Middle East and Africa. “We gave them tips on how to best approach customers, handle inquiries and questions, and finally how to sell the phone.”
The attendees participated in various role-playing situations designed to increase the their confidence and selling skills.
“It was a very enlightening workshop. Now, we are completely knowledgeable about the product and are better equipped to make the sale,” a participant was quoted as saying.
The Z520 fits into any fashion scheme, although this Bluetooth™-enabled device is a fully featured phone that works all over the world. It comes in a wide choice of colour schemes based on white and silver frames, and additional Style-Up™ covers in a multitude of patterns allow for ultimate personalization, making the Z520 fit for any occasion.
Designed to support a busy social or working life, the external screen displays the caller’s picture if it is associated with their number. An ingenious light effect, which uses blue lights built into the phone’s perimeter, lets you know who’s calling by flashing one of the eight light patterns, which are paired with melodies. All of these effects are linked to the phonebook contacts.
“This training initiative helps our trade partners communicate the features and benefits of the Z520i more effectively and professionally to consumers, and was designed ultimately to meet and exceed their expectations,” El Assi ended.
