shoe mart in exclusive distribution agreement with italian brand filanto
GCC-wide distribution rights give footwear retailer a strong hold over the middle range market
Shoe Mart, the Gulf’s largest footwear retailer recently signed an exclusive agreement with Filanto S.p.A., Italy’s 60 year old manufacturer, for distribution of the brand across all Shoe Mart stores in the Middle East.
Speaking on the alignment, Manu Jeswani, CEO, Shoe Mart said: “We have had a business relationship with Filanto for quite sometime now. With this exclusive arrangement, which brings Shoe Mart and Filanto even closer together, we will be able to allocate more resources to the promotion of this brand in our markets and will also benefit by offering a high-quality, yet mid-range option to our customers.”
Combining traditional Italian pursuit of quality and modern manufacturing practices, Filanto produces 30,000 pairs of footwear a day in its Italian factories, employing 800 highly trained technicians and craftsmen. The brands philosophy of providing reliability, extreme convenience, quality and that Italian difference has reaped rich dividends, with Filanto now available across 64 countries.
