Sheikha lubna to deliver keynote address at dubai conference
“Sheikha Lubna’s knowledge & experience will help delegates” - Pruy
Her Excellency Sheikha Lubna Al Qasimi, UAE Minister for Foreign Trade, will deliver the opening day keynote address at the forthcoming International CES/hometech this May (25 to 27) at the Dubai International Convention and Exhibition Centre.
“Sheikha Lubna is well known and highly regarded as one of the most easily recognizable government officials in the UAE, primarily because of her numerous groundbreaking achievements in both the public and private sectors,” remarked Eckhard Pruy, CEO of Epoc Messe Frankfurt, organizers of the event. “Her unique perspectives are certain to provide attendees with information that will help them run their businesses more efficiently and effectively,”
HE Sheikha Lubna will speak on the importance of innovative technology with business leaders who understand the significant role it plays in today's home technology environment.
"We are very pleased to have someone with Sheikha Lubna’s knowledge and experience presenting at our event, as she understands both the business imperatives of home technology and the technological requirements needed to achieve benefits," Mr. Pruy said.
As one of the country's pioneering female professionals in the field of computer engineering, Sheikha Lubna has had extensive experience in handling several technical responsibilities with a number of highly reputed firms, which ultimately led her to a coveted post at Dubai Ports Authority. Sheikha Lubna has also showcased her exceptional management skills in the corporate world when she was named CEO of Tejari (www.tejari.com), which she guided to become the premier electronic business-to-business marketplace for emerging markets and where she now serves as a board member.
In her relatively new role as a high-ranking government official, Sheikha Lubna's unique brand of leadership continued to sparkle when she spearheaded the UAE's Ministry of Economy during one of the country's most economically prosperous periods in history. Additionally, Sheikha Lubna's appointment in November 2004 to manage what was then the UAE’s newly merged economy and planning portfolio was a historic event for the UAE as she became the first woman ever in the country to assume a cabinet position.
Moreover, Sheikha Lubna was also appointed Chairperson of the Board of Directors of the UAE's Securities & Commodities Authority, serving from 2004 until 2008. Following her historic tenure as Minister of Economy, Sheikha Lubna was appointed in February 2008 to another highly sensitive post as Minister for Foreign Trade.
Sheikha Lubna's meteoric rise as one of the country's most prominent government officials started after she was honored with the “Distinguished Government Employee Award” in 1999. Immediately thereafter, H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, appointed her as head of Tejari at the launch of the marketplace in 2000.
Prior to managing Tejari, Sheikha Lubna was the senior manager of the Information Systems department at Dubai Ports Authority (DPA), a position she held for more than seven years. Before joining DPA, Sheikha Lubna acted as the Dubai branch manager for the General Information Authority, the organization responsible for automating the Federal Government of the UAE. In 2001, Sheikha Lubna was appointed as head of the Dubai e-Government executive team, which was responsible for instituting e-Government initiatives throughout the public sector.
Sheikha Lubna's expertise and leadership skills have been honed by over 20 years of information technology and management experience in the Middle East region. Sheikha Lubna holds a Bachelor of Science degree from California State University of Chico, and an Executive MBA from the American University of Sharjah.
In 2007, Forbes magazine recognized ٍSheikha Lubna Al Qasimi as one of the 100 most powerful women in the world, commending her work to build trade relations and promote the ‘brand’ of the UAE.
The Wall Street Journal recognized Sheikha Lubna as one of its “50 international women to watch”, calling her ‘one of the Mideast’s highest-profile movers and shakers.’
“With economies in the Middle East galloping at such a fast pace, the region is attracting major league players in the field of consumer electronics who are in search of emerging markets as economic growth in the US and Europe nears a recession,” said Mr. Pruy.
International CES/hometech is a successful platform for the Gulf States, the wider Middle East, North and East Africa, the CIS and the Indian Subcontinent, to source the latest in home technology, home entertainment, home automation, home appliances and domestic devices
