SEGA Republic, the 76,000 sq ft indoor theme park in The Dubai Mall, is readying to open soon, with intensive training sessions for the operating team currently underway. The largest SEGA Republic theme park of its kind in the Middle East region has laid out the physical infrastructure with only finishing touches to be completed.
The focus has now moved on to training the SEGA Republic team of over 125 staff spanning various nationalities to ensure a superior leisure experience for all guests. The extensive training programme covers all aspects of guest service as well as intensive instruction on the advanced gaming technologies featured in the theme park’s nine heart-stopping attractions and 250-plus amusement games. At the end of the programme, each participant will undergo a detailed practical and written assessment designed to ensure that he or she can deliver the high standard of service required.
Spread over two levels, SEGA Republic has five zones with something for everyone - from the adrenaline rush of fast-paced attractions to the thrill of cutting-edge motion simulators and the family-oriented fun of carnival games, redemption games and competitive tests of skill.
The Speed Zone offers keenly awaited attractions such as the freefall drop ride SONIC HOPPER and the motion simulators STORM-G, INITIAL D4 LIMITED, and OUTRUN 2 SPECIAL TOURS SDX. The main attraction of the Sports Zone is HALFPIPE CANYON, a high-tech snowboarding half-pipe that gives riders the thrill of throttling up and down a 7-metre incline at speeds of up to 40 kms per hour, scoring points for performing various spins. Nearby, the Adventure Zone showcases indoor rollercoaster SPIN GEAR, along with the virtual experiences WILD WING, WILD JUNGLE and LET’S GO JUNGLE! SPECIAL. The Cyberpop and Redemption Zones host one of the region’s largest selection of amusement games, with the latter offering the chance to win from an extensive array of 200 different prizes.
Mr. Arif Amiri, Chief Executive Officer, Emaar Retail, said: “As an indoor theme park, SEGA Republic is set to become a trend-setter in family leisure by offering the right mix of adventure, thrills and gaming for all ages. Now that the park is nearing opening, our energies are focused on training the team to offer every guest the finest leisure experience in a tech-savvy environment.”
He explained: “The operating team will play a key role in making sure that guests have a thoroughly fulfilling experience. This can only be achieved through extensive training, led by experts from SEGA Corporation in Japan, who have many years of experience in operating similar theme parks.”
SEGA Republic complements KidZania®, another leisure concept to open shortly at the mall, and the 22-screen Reel Cinemas, thus offering a larger breadth of leisure experiences for visitors. The new leisure complexes will be located in close proximity to each other in the mall’s entertainment precinct, with direct access from the car park for the convenience of visitors.
The entertainment precinct strengthens the successful leisure roster at the mall including Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink and The Dubai Fountain, the world’s tallest performing fountain.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai.
Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community.
Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.
About Emaar Retail:
Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella.
Emaar Retail also manages the business operations for The Dubai Mall’s leisure and entertainment brands including KidZania®, SEGA Republic, the Olympic-sized ‘Dubai Ice Rink’ and Dubai Aquarium & Underwater Zoo. Emaar Retail has also entered into a joint-venture with Cathay Organisation Holdings Ltd in Singapore, to form Reel Entertainment to develop cinemas across the region including the flagship 22-screen Reel Cinemas at The Dubai Mall.
Emaar Retail was established to drive Emaar Malls Group’s developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.
