A delegation from Saudi Economic and Development Company Limited (SEDCO), a leading Sharia-compliant investment management company, recently observed the workflow of three Elaf Hotels operating in Makkah, namely, Elaf Kinda, Elaf Al Khalil, and Elaf Al Masha’er. The inspection team included Dr. Adnan Sufi, CEO of SEDCO Holding, Dr. Suhail Kadhi, Chairman of the Elaf Tourism, Travel and Hotels Group, and Mr. Ziad Bin Mahfouz, CEO of Elaf Group, a subsidiary of SEDCO. The visit aimed to ensure that hotel operations complemented Elaf’s commitment to providing excellent services according to the highest quality standards.
Bin Mahfouz voiced the Group’s keenness in implementing major efforts that contribute to raising the quality of its services and hospitality products, which would highlight the service-oriented nature of the business. He added that the upcoming initiatives would reflect the Group’s deep understanding of the challenges and intense competition posed by the local and international markets. Bin Mahfouz further emphasized the Group’s focus on excellence in the hotel and hospitality field as an effective instrument for realizing leadership, customer satisfaction, and long term loyalty.
Bin Mahfouz also noted that the visit confirmed the commitment of both SEDCO and Elaf, as represented by Dr. Sufi and Dr. Kadhi, to continue the leadership journey the group began around 25 years ago.
“The Elaf Group of Companies provides comprehensive tourism, travel, hospitality, transportation, pilgrimage, and Umrah services. It plays a vital role in the development of tourism in the Kingdom of Saudi Arabia as it is one of the leading local bodies in the tourism and hospitality fields. The Group comprises subsidiary hotels, branches, local offices in Jeddah, Makkah, Madina Al Monawara, and international offices in Cairo, Casablanca, Jakarta, and London,” said Dr. Sufi.
“The Group was involved in a partnership with one of the largest hotel management companies in the world for several years. Through our visionary management and highly motivated specialized staff, we were able to develop our internal skills and meet the challenge of managing our hotels on our own. We are currently working on establishing and operating additional hotels across the country and obtaining authorization from more international airlines. We shall continue to provide our individual and group customers at the local and international levels with the best quality services,” said Dr. Kadhi.
“We look forward to further enhancing the tourism sector and reinforcing its GDP contribution in line with the Kingdom’s long-term strategy of minimizing its dependence on oil as a revenue source and implementing its economic diversification policy on a broader scale,” he concluded.
