The global financial crisis led to a drop in car sales in 2008 and at the same time have been tightening loaning operations which led to the vulnerability of the financial operations of the daily car manufacturers in the world. To address these problems, some companies have a series of measures including reducing the amount of production or reduce the number of employees, but the strength of the Saudi car market and being unaffected by this crisis impacted positively, and some companies have achieved an increase of car sales, despite the rumors in the market itself.
Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia (KSA) and part of Bamarouf Group, has recently announced that 15 per cent increase in sales was achieved at the end of 2008. The major demand for the Suzuki SX4 Sedan and Hatchback has translated to a 40 per cent increase in target sales for the car.
The demand for the new SX4 sedan has seen a continuous rise. Buyers are choosing the SX4 among other vehicles in the market because of its impressive family-friendly features and offerings of safety and comfort.
Ahmad Shamaile, National Sales Manager of Suzuki Saudia, said, “A growing number of small families are choosing the SX4 because of the comfort and safety it offers. As a result of “Suzuki Motor Corporation” extensive steady efforts the car was provided by what buyers are looking for in a car today; cost effectiveness, energy efficiency, safety and comfort.”
“Moreover, the rising demand for the SX4 sedan is proof of the company’s consistency in being able to meet market demands. It also shows the good reputation we have built in KSAs automotive sector,” he added.
The Suzuki SX4 is a combination of the latest Japanese and European design and technology. Initially introduced to the global markets in 2007, the vehicle has been lauded as one of the best-featured and versatile compact sedans available in the market today.
