The SARA showroom in Dubai (Salahuddin Street/ Deira) has undergone major refurbishment in the last months. From May 1, 2009 the new showroom will display on more than 450 sqm the latest designs and innovations by premium brand Villeroy & Boch.
The showroom will offer a wide variety of European bathroom suites, whirlpools, shower cubicles and high-end faucets and fittings, ranging from elegant and sophisticated models for palaces and luxury houses, to contemporary and reasonably priced items. It also features an extensive display of ceramic floors and wall coverings for almost any domestic or commercial situation.
Thorsten Bies, Regional Manager V&B Middle East: “SARA and Villeroy & Boch unify a 40 years relationship and with this flagship showroom we have set another milestone in our successful co-operation in the region.”
Creativity, inventiveness and entrepreneurial far-sightedness have been the driving forces behind Villeroy & Boch's success for over 260 years. Offering a diversified range of lifestyle products and expertise in international design, the ceramics manufacturer is one of the oldest industrial enterprises of international standing. Developed from a manufacturer and marketer of high-quality ceramic products into an internationally-renowned premium brand, the strength of Villeroy & Boch’s product range is the all-inclusive approach. Besides sanitary ware, bathroom furniture, fittings and wellness products, Villeroy & Boch also has a comprehensive tiles range in their well diversified portfolio.
Long term partner in the region, SARA has, since its foundation in 1967, grown to become the Middle East’s leading supplier of high quality bathroom suites and fixtures, plumbing, fittings and ceramic floor and wall coverings. SARA employs over 430 people in 35 branches and offices in the region.
Some of the bestsellers now on display in the showroom are:
MEMENTO:
The minimalist approach. It does not take courage to do without, only insight in order to recognize the excess. That’s why MEMENTO strips both design and features down to the essentials. The result: this minimalist approach achieves maximum results in the form of a collection that exudes a perfect sense of calm. MEMENTO focuses on the strength of clear lines. The bathroom now features a sleek design and straight contours, providing the necessary scope for real individuality.
AVEO:
A distinctive form with a unique charisma. All the ceramic elements in the AVEO range feature a harmonious oval design. A clear design that exudes a sense of calm and turns the bathroom into a perfect oasis of relaxation. The design was created by Conran & Partners exclusively for Villeroy & Boch. AVEO is available in three shades of white and the matching furniture comes in bamboo or walnut. An elegant addition: the aesthetically sleek SOURCE tap fitting.
PURE STONE:
Stone is an embodiment of calm and permanence. PURE STONE takes this as its cue to create a unique collection for the bathroom – sensuous, high-quality, cozy. The design of the washbasin was inspired by pebbles smoothed by the flow of river water. Water flows from the specially designed outlet as if from a natural spring. Oak and walnut lend the furniture a sophisticated charm. PURE STONE: discover a natural harmony that instills an inner calm.
LOOP & FRIENDS:
A great idea with plenty of flexibility. LOOP&FRIENDS shows the classic washbowl in a whole new light and in numerous individual versions. Both chic and practical: LOOP&FRIENDS teams up with the CENTRAL LINE bathroom furniture.
SQUARO:
The art of clean lines – SQUARO is a prime example of clear design and thus the ideal choice for modern, timelessly elegant bathrooms, made interesting by the unusual precision of the rims, and notable for the rectangular shape that is reflected in the contour of the base of the bath. Aesthetic appeal down to the smallest detail is guaranteed thanks to the use of Quaryl®, the unique material available exclusively from Villeroy&Boch.
