SAP Arabia today announced the start of implementation of SAP ERP 6.0 Powered By SAP NetWeaver for Saraya Holdings, a Jordan-based real estate development company with investments in the travel and tourism industries across the Middle East and Africa.
Saraya Holding’s high-end real estate, hospitality and leisure projects include Saraya Aqaba, Saraya Dead Sea, Saraya Islands, and Saraya Oman, with Saraya being the leading developer and asset manager for these destinations.
As a result of the implementation of SAP Business Solutions, Saraya Holdings will benefit from better automation and optimization of company processes, thereby reducing costs and consolidating internal controls. SAP’s ERP and customer relationship management (CRM) solutions, along with Duet™ software, will replace stand-alone systems and provide a state-of-the-art integrated software solution.
“SAP solutions will bring enormous benefit to the entire Saraya group. They will allow us to interact with our valued customers and employees in a faster, more transparent manner, while reducing our operating costs, and improving efficiency,” said Haya Khayyat, Director of Information Technology, Saraya Holdings.
“With company interests spread out across the region, the need for a business solution that consolidated daily operations was critical. SAP was able to meet our requirements and deliver,” added Khayyat.
Saraya’s SAP Business Solutions are expected to ‘go live’ by the end of 2007. The application will not only automate and manage Saraya’s business processes, but also assist in the company’s financial operations.
“With SAP’s Business Solutions, Saraya Holdings can now look to optimizing and consolidating company procedures in their bid to become the region’s leading property developer. SAP has the relevant industry experience to support Saraya,” said Essam Enany, President SAP Arabia.
“Our products drive innovation and business change, and with the implementation of SAP solutions, Saraya can look forward to streamlining their operations,” added Enany.
According to a comprehensive new study by Gartner, the independent industry analyst group, SAP is the worldwide market leader in ERP software. Established in 1994 in Jeddah and Dubai, SAP Arabia is the sole distributor of SAP products in 19 countries across the Middle East and North Africa. SAP Arabia currently has offices in Jeddah, Dubai, Muscat, Doha and Cairo dedicated to bringing support services closer to customers and partners across the region.
About SAP
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)
(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
