Samsung Electronics, the global home appliances leader, today stated that its two-week long free air conditioner checkup campaign has proved the superiority of its UTR+ compressor-based air conditioners to consumers in GCC countries. Samsung recently organized a free service camp for consumers to get their air conditioners thoroughly checked before the onset of summer when temperatures rise dramatically in the region.
To avail of the free checkup, consumers had to register for the service by calling on the company’s customer friendly 800-SAMSUNG toll free number and Service centre numbers. Samsung had especially flown in four Korean engineers from the company’s global technology centre to ensure a high level of customer satisfaction during the summer months.
“Four years ago Samsung conducted a comprehensive study of the Middle East air conditioners market, and observed that none of the available products were capable of dealing with the region’s extreme heat,” said Mr. Sang Youn Kim, General Manager, Home Appliance division of Samsung Gulf Electronics. “Based on our analysis, we subsequently made it a priority to develop the ideal air conditioner for the Middle East. After a year of reliability testing, we introduced UTR+ compressor-based air conditioner, which is capable of operating in temperatures of 60°C and higher.
“The result of the free checkup was extremely positive and encouraging proving that Samsung’s UTR+ air conditioners were the right choice for the region, as they required minimal service. We registered an unexpected low breakdown rate of 0.5 per cent, which is almost 1/10th of the industry’s average,” added Mr. Kim.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
For more information, please visit www.samsung.com
