While international and local media visit the Main Media Centre during the Asian Games, Samsung has arranged for an exclusive lounge where members of the media can relax and utilize Samsung’s latest technology and products. The Samsung Lounge will be located at the main lobby of the Main Press Centre.
“The lounge will be a place where members of the media can work, relax, or simply explore Samsung’s newest products.” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sport Marketing and Global Communications of Samsung Electronics. “This is the first time we’re offering a lounge for the media at the Asian Games, and we look forward to the press utilizing all it has to offer. Samsung is pleased to contribute not only to the athletes and spectators but to the media as a Prestige Partner of the Games.”
The home-like lounge consists of five components:
Samsung MVP Award Area: As a Prestige Partner of the 15th Asian Games, Samsung will present the Samsung MVP Award to the most outstanding athlete of Doha 2006. The Samsung MVP trophies will be on display until the winner and finalists are announced on 15 December 2006.
Internet Station: Media members will have access to seven Samsung computers equipped with high-speed Internet access.
Home Theater System: Visitors are invited to experience what home theater viewing is all about. With a state-of-the-art home theatre system and 46 inch LCD screen, media members should have no trouble relaxing while watching movies or highlights from the Games.
Resting Area: With plush seating and a soothing ambiance, visitors can make free calls using the latest Samsung mobile handsets.
Catering Area: Food and drinks are essential to creating a relaxing haven, which is why Samsung will provide complimentary snacks and beverages so that the press can unwind and refuel.
The operation dates of Samsung Lounge are from November 28 to December 15, 2006 and the operation hours are from 09:00 to 23:00 daily.
About Samsung and Sports Sponsorship
For almost 20 years, Samsung has been a dedicated supporter of major sporting events across Asia and the world. Samsung is a long-time supporter of the Asian Games, beginning as a local sponsor of the Seoul 1986 Asian Games and continuing as a local sponsor for the Hiroshima 1994 Asian Games. Samsung’s full commitment to the Asian Games started from 1998 participating as an official partner of the Bangkok Asian Games and as a multi-category sponsor in the Busan Asian Games in 2002.
Samsung highlights sports sponsorship as a platform to raise brand awareness and build a reputation for excellence in corporate citizenship. Samsung’s extensive support of sports, including the Asian Games, is based on its corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
