The Royal Society for the Conservation of Nature (RSCN) announced that it is undertaking a comprehensive IT project developed by BEAT that aims at improving RSCN eco-tourism operations that attract more than 70,000 international travellers every year. This is part of a USAID-funded project that also focuses on handicraft development and e-marketing.
BEAT, a Jordanian technology and software development company was selected to undertake the work in agreement with the RSCN to implement a complete Enterprise Resources Planning (ERP) solution known as Profusion, and to develop e-services to facilitate customer bookings throughout Jordan.
The locally designed ERP solution will improve quality, accessibility and the interface between various departments at RSCN, as well as with Wild Jordan, the business unit of RSCN, which develops socio-economic programmes in all of Jordan's nature reserves.
The booking system will allow visitors to the nature reserves to conduct online bookings for accommodation and pre-order meals during their stay, in addition to a number of other associated services. The booking system will provide RSCN with the ability to improve and speed up the guest booking procedures, and create additional marketing exposure to attract potential guests and visitors.
Mr. Yehya Khaled, Director General of the RSCN said: "With the support of the USAID, we are launching a series of projects that aim at improving our ability to manage eco-tourism operations effectively in Jordan, and in order to maintain our role as the primary agency for eco-tourism development in the Kingdom we needed a professional and reliable partner to help us achieve our goal—and we found what we needed in BEAT."
Mr. Mohab Murrar, CEO and Founder of BEAT, said, "Profusion has proven to be a very successful product that is being used by numerous Jordanian organizations and we are pleased to be contributing to Jordan’s overall objectives with regards to tourism, attracting and retaining local and international tourists, and providing end-to-end services that are of international standards."
Profusion is a bilingual web-based ERP solution that was developed by Jordanian experts using Microsoft bleeding-edge development languages and tools. Profusion has been implemented at some of Jordan’s leading organizations and businesses including the Social Security Corporation, King Abdullah II Design and Development Bureau (KADDB), Jordan Investment Board (JIB) and Arab Telemedia Services (ATS) among others.
BEAT is a focused Jordanian technology powerhouse with close to 80 full time employees in Amman Jordan. BEAT specializes in adopting and leveraging leading and bleeding-edge technologies and solutions that affect its clients' top and bottom lines, increase productivity, enhance efficiency, and provide a fresh new perspective on their business landscape. BEAT’s management mission is to lead the enablement and usage of Information Technology in Jordan to ensure that our economy can compete with its products and services on international standards.
BEAT’s focus and core competencies are in the Information Worker, Software Development, and Strategic Intelligence domains. The company is focused on the underlying pillars that form a true IW environment that is based on effective utilization of technology that enhances the flow of information access throughout a company, and provide the means to prepare a business for the virtual business world of commerce.
BEAT is a Gold Partner of Microsoft, SourceCode, Certeon, Zylab, Profusion and Autodesk.
RSCN
The RSCN aims to conserve the biodiversity of Jordan and integrate its conservation programmes with socio-economic development through eco-tourism, while promoting wider public support and action for the protection of the natural environment within Jordan and neighbouring countries. Currently, the RSCN manages six nature reserves around Jordan, which collectively have four eco-lodges and two campsites and outlets for Jordanian-made handicrafts. In addition, the popular Wild Jordan centre includes a large outlet in the capital for products from the reserves. RSCN sites and facilities receive over 40,000 tourists per year in what is becoming a major growth area in the Jordanian tourism sector.
About USAID/Siyaha
The three-year USAID/Jordan Tourism Development Project (Siyaha) (2005-2008) supports the implementation of the National Tourism Strategy (2004-2010) (NTS), launched in 2004 that aims to double Jordan’s tourism economy by 2010.
