With consumer markets steadily rising in the Middle East, the banking industry's most lucrative business, credit cards, is experiencing new heights. Competitive rates and incentives are being introduced by banks and the race to win over business has become challenging. For the seventh year running, conference organizer and business media company, Terrapinn, will bring Cards Middle East to Dubai. The forum will take place at the Al Bustan Rotana hotel on May 22nd and 23rd. Cards Middle East 2006 gathers together the leading regional experts from retail banks, payment associations and technology providers in a world class forum.
“Our aim is to create new business opportunities. The Middle East’s cards industry needed a forum at which the most recent technologies, strategies, and products could be presented by the industry’s movers,” said Ed Haines, Conference Director for Cards Middle East, Terrapinn. “Last year’s conference and exhibition was again a great success with over 1,250 attendees and very positive feedback. It’s a clear indication that this highly energetic market is keen to maintain fast growth and thrives on competition.”
Featured topics will vary from dynamic multi-application products to leading cards offerings including shari’ah compliant offerings that will serve certain market segments. Other topics include leveraging EMV implementation to enable profitable new services and effective fraud prevention strategies. In addition to the conference program and the exhibition, Cards Middle East will host two pre-conference workshops, from Mastercard and ACI, and a loyalty briefing day.
“This year we have placed emphasis on the exploration of new revenue streams and Islamic finance. Attendees will also be exposed to various strategies that increase card penetration and help outperform the market. Moreover, due to the open setting methodology adopted by Terrapinn at its conferences, one to one networking is heavily promoted and accessibility to the market leaders is facilitated.”
The event will mainly attract industry professionals from prominent payment associations and banks, to interact with card manufacturers, system integrators, and financial institutions, consultants and payment system developers. The conference is sponsored by Mastercard, ACI, Thales, Global Payment Services, Hightech Payment Systems, Trub, TietoEnator and Eastern Networks.
About Terrapin
Terrapinn is a business media company whose products are trade exhibitions, conferences, training solutions and electronic and print publications. Terrapinn owns a portfolio of B2B brands.
