RAK Ceramics, the world's largest ceramics manufacturer, has announced that it will be planting today (Thursday, April 22, 2010) up to 500 trees around its manufacturing facility in Ras Al Khaimah in celebration of Earth Day. RAK Ceramics employees will be joining in the activity, which is part of the company's corporate social responsibility (CSR) initiatives and reaffirms its commitment to protect the environment and promote sustainable development.
Dr. Khater Massaad, CEO, RAK Ceramics, said: "The trees being planted will help improve the eco-friendly atmosphere within our premises and serve as a reminder of how the vision of H.H. Sheikh Saud Bin Saqr Al Qassimi, the Crown Prince & Deputy Ruler of Ras Al Khaimah has strongly influenced RAK Ceramics to value the environment as an integral component of our business strategy. Our long-term commitment to protect and help conserve the environment is likewise manifested by our continuing thrust to maintain the highest level of quality and excellence in our products and operations. RAK Ceramics will remain proactively involved in all activities and initiatives that promote a more sustainable and responsible approach to achieve social and economic development."
Dr. Massaad will lead from front by planting the first sapling followed by other RAK Ceramic employees.
RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. RAK Ceramics has recently been conferred the Superbrand 2010 Award.
