Reed Travel Exhibitions (RTE), which organises Arabian Travel Market, the Middle East’s premier travel and tourism exhibition, has announced it is to launch a twice-yearly magazine for the show’s exhibitors and trade buyers.
RTE has appointed the regional industry trade publication Travel Trade Gazette Middle East & North Africa to produce the magazine – Premier – which is due out in February and September next year.
“This will be a stylish publication that will continue to promote the exhibitors of Arabian Travel Market and keep the entire region in focus among our trade visitors, particularly our international trade visitors, throughout the 12-month cycle of the show,” said Chris James, Marketing Manager, Overseas Events, RTE.
Arabian Travel Market 2006 will run at the Dubai World Trade Centre from May 2-5 next year.
“Premier will circulate to around 10,000 exhibitors and our top international visitors and will be distributed by post,” explained James. “This is not a show newsletter, it is an upmarket magazine and it is not about Arabian Travel Market but about its exhibitors.
“The magazine will speak to business people and appeal to their professional role but also their personal side. We intend it to carry strong photography so that it’s designed for the eye as much as the mind.”
Premier is the latest in a string of initiatives launched by RTE to further boost the profile of the award-winning Arabian Travel Market, which next year celebrates its 13th showing. Other initiatives include the upgrading of its web-site to deliver information in nine languages, expanded hosted buyer® and seminar programmes, a brand new sponsorship agreement with AMEX and three-year hosted buyer® hotel deal with Hyatt International.
“In line with our commitment to partner the industry we serve, we are constantly reviewing ways of ensuring Arabian Travel Market lives up to its reputation of being a real business-to-business driver with excellent return-on-investment for exhibitors.”
Arabian Travel Market is held under the patronage of His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
ABOUT REED TRAVEL EXHIBITIONS:
RTE, which is part of Reed Exhibitions (RX) organizes 14 events worldwide, including World Travel Market, Arabian Travel Market, CIS Travel Market, EIBTM, LACIME in Brazil, British Travel Trade Fair, the International Luxury Travel Market, La Cumbre, International Golf Travel Market, Mediterranean Travel Fair, Top Resa, AIME and ICCA Exhibition, in association with ICCA Congress.
RX is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. Each year, RX events bring together 156,000 suppliers and over nine million buyers from around the world. Today, RX events are held in 19 countries throughout the Americas, Europe, the Middle East, Africa and Asia/Pacific and are organized by 30 fully staffed offices.
The RX portfolio of over 440 events services 49 industries in 12 key sectors. As a member of the Reed Elsevier Plc Group, a world-leading business and information provider, RX offers integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.
