The spotlight will shine on Queensland's holiday destinations and experiences like never before with the launch of a new global brand platform aimed at attracting more Gulf Countries to visit the Australian state, Tourism Queensland CEO Anthony Hayes said today.
Mr Hayes said Tourism Queensland's new AUD$4.16 million global tourism brand platform -
unveiled today on Queensland's famous Gold Coast.
"
has to offer our visitors from Gulf Countries," Mr Hayes said.
"The new brand platform is brilliant in its simplicity and clarity and captures the essence of what sets us apart from other destinations - a
beautiful Australian holiday destination famous for sunshine, but also our unforgettable experiences and the friendly nature of
Queenslanders themselves."
Mr Hayes said
the state was an Australian holiday destination where visitors could also shine and be their 'real' selves away from the pressures of everyday
life.
Tourism Queensland Marketing Manager GCC Andrew Oldfield said the unique positioning of
based on extensive consumer research and industry consultation.
"
state's destinations and experiences were positioned in a way that connected with visitors from the GCC," Mr Oldfield said.
"
effective marketing activities based on what these visitors want and need from their Queensland holiday.
"Queensland's islands and beaches, natural encounters, adventure and fabulous lifestyle are all key reasons why people from the GCC visit
Queensland to have an unforgettable holiday experience," Mr Oldfield said.
Queensland, Where Australia Shines - wasQueensland, Where Australia Shines represents far more than just a tagline – it's a new vision for communicating everything QueenslandQueensland, Where Australia Shines showed visitors that Queensland was not just the place for a fabulous holiday, but thatQueensland, Where Australia Shines wasQueensland, Where Australia Shines was developed as part of Tourism Queensland's Global Brand Strategy, which aimed to ensure theQueensland, Where Australia Shines is a brand that will resonate with Gulf Countries and will enable our tourism industry to develop more
