pure gold wins gold & jewellery concession at abu dhabi duty free
Three year deal penned with leading regional jeweller
Abu Dhabi Duty Free (ADDF) and Pure Gold today signed on a three-year partnership for concession of gold and jewellery stores across all three terminals at Abu Dhabi International Airport (ADIA).
Pure Gold, an award-winning and leading regional jeweller, was the top choice by airport and duty free officials and will manage the shops in Terminals 1 and 2 for the next three years starting 1 April 2008 and will also manage the gold shops in the new Terminal 3 building when it opens later this year.
Present at the signing of the agreement was Dan Cappell, General Manager of ADDF and Acting Commercial Director of Abu Dhabi Airports Company (ADAC) who with James McLean, Asst. GM – ADDF welcomed Pure Gold’s Chairman, Firoz Merchant, Managing Director Kareem Merchant and General Manager Amar Nanavati to the signing held at the Duty Free Executive Offices at ADIA.
“This partnership was chosen in light of our confidence in Pure Gold’s wealth of experience in the local and regional market along with our confidence in their ability to match the ever growing and changing passenger demographic at the airport and their gold and jewellery purchases,” said Cappell.
Firoz Merchant, Founder and Chairman of Pure Gold Jewellers said: “Pure Gold Jewellers is honoured to be working in conjunction with the Abu Dhabi Duty Free to provide travellers [through] Abu Dhabi International Airport with a wide range of gold, diamond, pearl, and coloured stone jewellery.”
“Abu Dhabi International Airport is a major hub for travellers entering and leaving…the UAE. We are grateful for the trust that Abu Dhabi Duty Free has placed in us with this opportunity. We look forward to exceeding expectations [and] offering Abu Dhabi Duty Free customers our latest innovations and service,” added Merchant.
The Pure Gold partnership follows the recent Sharaf DG signing in December 2007 for the Electronics concession that started operations at ADIA on 6 January 2008.
ADDF has indicated that negotiations with other businesses across other key categories are currently being assessed.
