Award-winning jewellery retailer Pure Gold Jewellers unveils a new collection of diamond pendants especially crafted for Ramadan, one of the biggest and most important festivals in the region.
The special Ramadan pendants from the Pure Diamond Jewellery collection are both engraved with the word “Allah” written in Arabic and laid out on micro pave and honey comb designs. The micro pave design is accented with 50 cents diamonds and available for AED1999 while the honeycomb design which is accented with 25 cents diamond is available for AED999.
“Gifts are even more significant and memorable when given during Ramadan, a time of giving. We are launching these unique pendants during this holy month because both are hand-crafted with enormous care, time and patience. We want to show our generosity to our customers by offering them jewellery of high quality but available in very reasonable and affordable price,” said Karim Merchant, CEO and Managing Director of Pure Gold Jewellers.
The micro pave design is meticulously set together to create lots of sparkle. The word “Allah” is written in gold to stand out and gives the wearer an elegant and sophisticated look. On the other hand, the use of the honey comb design indicates Islamic art. The honey comb (muqarnas) design which is traditionally used in mosque and domes symbolically represents the dome of heaven.
“We invite our loyal customers to visit our stores because we guarantee that they will find jewellery pieces that would suit everyone’s taste and style. I would like to take this opportunity to say “Ramadan Kareem” to our customers, our dedicated staff and all the members of the Pure Gold family,” added Merchant.
The limited edition pendants come free with 18kt gold chain and are available at all Pure Gold Jewellers stores in the Middle East during the entire Ramadan season.
