Pure Gold Jewellers announced today (April 7) that it registered an 85% increase in diamond sales in the first quarter of 2010 compared to the same period last year.
The announcement comes at a perfect time for the company as it received its “Best Service Performance Brand” award in the large business category for the third consecutive year under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
“This recognition becomes a special icing on the cake as we registered an 85% increase in diamond sales in the first quarter as compared to the same period last year,” announced Pure Gold Jewellers CEO and Managing Director Karim Merchant.
The younger Merchant and his father, Firoz Merchant, Founder and Chairman of the Pure Gold Group, accepted the award from HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, at the awarding ceremony held at the Grand Hyatt honoring businesses that offer excellent service to their customers.
Pure Gold Jewellers emerged as the top winner from over 100s of shops that were audited for maintaining good customer service standards across all outlets during the 2009 cycle of the award programme. The outlets in Deira and Bur Dubai were also adjudged as the “Best Service Performing Outlet” in the jewellery category.
“We are extremely honored to receive this recognition for three consecutive years. This means so much to us because customer service is always our priority. We are committed to give our customers the best possible experience in our stores and our staff are trained to do just that. We would not have won this award without the dedicated efforts of our team and, of course, our valued and loyal customers,” said Mr. Firoz Merchant.
“I would also like to express my gratitude to the Dubai government for this initiative because this award supports businesses and recognizes their contribution to the overall shopping experience of every visitor to Dubai and its residents,” added the founder and chairman.
Pure Gold Jewellers, established in 1989, is one of the fastest growing jewellery houses in the UAE, with 75 outlets across GCC. It has become a favorite among customers for its lifetime repair and exchange guarantee policies, and 100 per cent certification for all products.
“Excellence and innovation are the two pillars on which Pure Gold Jewellers has been built. We capitalize on these aspects which we also instill in our staff. Our success is also their success so they are an important part of this award,” further said the CEO and managing director.
The DSES is an initiative aimed at promoting excellence in customer service standards and recognizing businesses that provide excellent service for their customers. This scheme is suited to all businesses, especially businesses from the service sector where customer service is the single most differentiating factor between the business competitors.
The scheme shall emphasise the importance of a conducive, clean, orderly and well-maintained business environment. The ability to provide excellent customer service is largely dependent upon the attitude, knowledge and competence of frontline and back-office staff, which in turn is dependent upon their skills and the management’s commitment to training and development.
The program is designed to differentiate businesses through a reputation of service excellence based on customer-focused and quality driven culture.
