Promoseven Weber Shandwick (PWS) is to launch Abu Dhabi's first dedicated financial communications practice, aimed at serving investor clients in the booming capital.
The agency, which has had an office in Abu Dhabi since 2002, is partnering with Weber Shandwick Financial Communications in London to offer local clients a range of communication services tailored around financial transactions such as mergers, acquisitions, initial public offerings and fund raising, investor relations and specific financial sector reputational management.
The team will comprise a combination of PR professionals from the PWS Abu Dhabi office, headed by Sarah Bartlett, General Manager, who will work with a virtual team of experienced advisors from the London office, many of whom have direct experience in the region.
To celebrate the launch of the Promoseven Weber Shandwick Financial Communications, PWS is holding a seminar entitled 'Financial Communications in the Middle East' at the Hilton in Abu Dhabi on Monday 29th October. The keynote speaker is James Chandler, a Director at Weber Shandwick Financial Communications in London and the lead communications advisor to Kingdom Holding on its recent IPO. Attendees will comprise senior communications professionals from public and private entities, prominent investors and other consultants from relevant large accountancy and legal firms.
Sarah Bartlett comments: "Abu Dhabi's financial sector is booming yet local clients have had to look to a small number of Dubai or even London firms for specialist public relations support. However experienced these firms may be, they don't have the understanding of the local market that is so vital to success here. We believe that we offer a powerful combination of internationally-experienced consultants, operating at the top of their game, with local Abu Dhabian knowledge. It's only right that a fast-developing financial sector should have access to a locally-based and bilingual PR team working at best-practice global standards, and I'm delighted that we are the first agency in Abu Dhabi to offer this."
Speaking about his forthcoming trip to Abu Dhabi, James Chandler comments: "Having just spent a year in KSA working on the Kingdom Holding IPO, I am very much looking forward to returning to the Gulf, and especially to Abu Dhabi. What is happening in the capital is highly exciting and in many ways quite unique. I have no doubt that this fast-paced city will grow into one of the world's most dynamic financial marketplaces; what we have to do now is demonstrate how effective public relations can support this."
For more information about the seminar on Monday 29th October please contact Sarah Bartlett at [email protected]
Promoseven Weber Shandwick in Dubai is already offering financial communications services to clients, and James Chandler will be running a series of 'Executive Clinics' with clients there on 31 October/ 1 November.
Promoseven Weber Shandwick is a joint venture between Fortune Promoseven, the Middle East's leading advertising agency network, and Weber Shandwick, one of the world's leading public relations network. www.promoseven.com/ www.webershandwick.com
