This season’s style calls for a dramatic twist, so grab everyone’s attention with lashes that are thicker, longer and more defined than ever. Thought no mascara could do all this? Think again, as your eyes steal the show with new Projectionist High Definition Volume Mascara from Estēe Lauder.
Estēe Lauder’s technologically advanced ingredients work to thicken, lengthen and define lashes, without weighing them down. A unique and patented brush technology creates the ultimate lash look, with full and seamlessly separated lashes.
“The innovative formula improves the appearance of lashes on two fronts; volume and separation - creating a bold and dramatic eye,” says Anne Carullo, Senior Vice President Global Product Development. “Projectionist Mascara envelops each individual lash with high volume for a sleek, striking look.”
Volumize & Define for Dramatic Eye-Catching Lashes!
Creating strikingly bold and gorgeously long lashes just became a whole lot easier thanks to Projectionist Mascara’s unique formulation which includes:
VolumAire™: This exclusive technology features unique hollow spherical polymers that behave like inflated balloons, giving body and richness to your lashes without weighing them down. You’ll instantly see beautifully lifted and curled lashes without the heavy feeling other volumizing mascaras can leave behind.
An exclusive wax that has been carefully blended with polymers provides a sleek, fluid coating to allow for smooth application. This uniquely calibrated wax system glides over lashes from base to tip, holding each lash in place while keeping them separated. Projectionist Mascara’s soft and quick-setting ingredients resist clumping, resulting in flawlessly separated and enhanced lashes.
Specially treated pigments in each of the Projectionist Mascara shades mimic the luster and texture of real hair. Pearlescent components illuminate lashes so shades are never dull, masky or heavy – they liven lashes, giving them a radiant appearance and natural-looking finish. Projectionist Mascara comes in four eye-catching shades of Graphite, Brown, Dark Grey and Red Brown.
The Brush
Designed to comb through and differentiate each lash, Estēe Lauder’s patented ProDefinition™ brush eliminates clumping thanks to precisely tuned bristles - a combination of hollow and solid rigid fibers - which evenly distribute the formula onto lashes. Deep reservoirs in the brush’s core carry an abundance of Projectionist Mascara’s lightweight formula so lashes are coated evenly. The result is bold volume with sharp definition.
The Facts
• Clump resistant
• Natural color and texture
• Non-smudging/Non-flaking
• Longwearing
• Ophthalmologist tested
• Safe for sensitive eyes
• Safe for contact lens wearers
Now you can have it all when you sweep lashes with Projectionist Mascara. Highlight each lash with vivid volume and bold definition, making eyes pop with dramatic beauty!
Projectionist High Definition Volume Mascara will be available at all Estēe Lauder counters from February 2007, the price is AED 92
