Popular Heroes feature in the latest promotion from BURGER KING ®

Hot on the heels of its successful King Kong promotion, BURGER KING® has launched yet another imaginative campaign in the UAE, this time bringing the excitement of Marvel Comics and the Bratz Pack that will appeal to their young consumers.
Introduced in June 2001, Bratz is one of the world’s premier toy lines and girl’s lifestyle brands. With their hip lifestyles and funky attitude, Bratz Dolls such as Yasmin, Meygan, Jade, Sasha and Cloe reflect the aspirations of young girls all over the world.
On purchase of a Kids Meal, BURGER KING® will be offering accessories from Bratz ‘Genie’ theme such as a Trinket Box with a Bracelet, a Door Hanger that doubles as a Mini-Purse or a Picture Clip with a stylish Bratz brooch. Children can also choose to have free toys such as the Incredible Hulk and Daredevil from the Marvel Superheroes series. Marvel Superheroes such as Superman, Spiderman, Daredevil, Iron Man and Wonderwoman have entertained and enthralled children worldwide for years with their breathtaking adventures.  Three Marvel Superheroes are featured in the BURGER KING promotion - Burst Out Hulk, who bursts out of his cage when the sides of his cage are squeezed; clip Daredevil on (wind him up and watch him swing) and Iron Man, who fires his famous “Repulsor” ray when it is loaded into his palm.
Mr. Yasser Abdel Azim, Marketing Manager, BURGER KING® UAE, said, “The New Year is an opportune time to underline to our young patrons of BURGER KING® how much they mean to us. This marvelous promotion is our way of thanking the adorable children in the UAE and I hope that they enjoy these toys as much as we enjoy welcoming them to our restaurants.”
The themed toys will be available at BURGER KING® restaurants while stocks last.
About BURGER KING® Middle East
BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 160 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches.  In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide.  Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades.
Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners.  In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion.  To learn more about BURGER KING®, please visit the company's Web site at http://www.burgerking.com.