PepsiCo Announces the Winning Arabic Band of the "Mazzik with Pepsi" Program
PepsiCo-Jordan celebrated the winning band of the innovative "Mazzik with Pepsi" program, which is the first program of its kind in the region. During the program finale, which was hosted at the Amman Marriott Summer Garden and was attended by the local media in addition to key institutions and people interested in the art and music scene, PepsiCo announced that the "3al Beat" band competing in the Arabic category won first place after undergoing all stages of the competition and displaying an extraordinary level of talent that gained the support and encouragement of the judging panel, which was comprised of a number of popular Arabic artists. The band received the largest percentage of SMS votes from the audience, gaining over 65% of the total votes, in addition to the highest points from the judging panel.
At the ceremony, PepsiCo presented "3al Beat" with a monetary prize that amounted to JD10,000 in addition to the opportunity to record their first song, which will be aired by different local radio stations.
Commenting on this occasion, said Mr. Tuncer Akgun, PepsiCo’s General Manager said: "We are extremely pleased with the positive resonance and enthusiasm that 'Mazzik with Pepsi' received. This program highlights our interest in supporting art and creativity and in presenting all that is innovative particularly in relation to youth. I would like to congratulate '3al Beat' for being able to reach the final stage of a fiercely competitive competition. I would also like to wish them the best of luck in their future musical career, and to extend our appreciation to all the distinguished artists who took part in the judging panels, as they were an integral part of the program's success."
"3al Beat" members Hani Dabeet, Moayad Mousa and Ameer Salah described their experience and participation in the "Mazzik with Pepsi" program, saying: "Our participation in the program has affected the course of our musical experience, helping us reach new levels. We would like to thank PepsiCo for this unique program that we were in need of; we consider this a golden opportunity that has given us the chance to promote our musical talents and ambitions, and gained us support and interest. We look forward to producing musical work that meets with the expectations of all those who have shown their confidence in our abilities and voted for us, and so we can meet the expectations of PepsiCo."
PepsiCo announced the launch of the "Mazzik with Pepsi" program in May 2009, which is aimed at discovering and encouraging promising Jordanian Arabic and English singing and musical talents by giving them the unique opportunity to showcase their talent. The Arabic judging panel is headed by Ilham Al Madfai, and includes Khaled Mustafa and Rima’ Al Kashef, Marketing Manager at PepsiCo.
It is worth mentioning that PepsiCo will be announcing the winning band of the English category on Wednesday the 19th of August 2009.
