Visionaire, a leading provider of integrated convergence technology and high end architectural lighting solutions has completed the installation of the latest wireless streaming audio-video system at ‘The Oyster,’ the custom-designed Sales & Marketing Centre at The Pearl-Qatar in Doha, company officials revealed today. Shaped like a shell of a pearl oyster, the sales centre is a unique facility created by United Development Company (UDC), owner and developer of The Pearl-Qatar, to showcase the magnificent and luxurious lifestyles that are available to select homeowners and investors in the Island Development.
The Pearl-Qatar, a multi-billion dollar real estate development being built off the coast of Doha, is a Riviera-style man-made island covering 985 acres of reclaimed land, and is one of the largest property developments in the country. A unique feature of the sales centre is the resin-based flooring that makes visitors feel like they are walking on water, which when combined with the black and white interiors that house a dome within the pearl oyster shell, creates a sense of the sky above the ocean. In addition, the sales centre is home to a massive 30 by 18 metre model of The Pearl-Qatar development, which showcases the island’s exquisite architectural designs.
”Large scale real estate projects such as The Pearl-Qatar invest into the creation of architecturally and technologically advanced themed environments within sales and marketing centre to help prospective investors identify with the vision of the project and to showcase the project using high end audio-visual imagery on multiple screens. This approach enables the developers to create the entire project in front of the eyes of the investor, thereby enhancing the overall experience and providing them with a greater feeling of identity and confidence,” said Dr. Aseem Gupta, Chief Technology Architect of Visionaire.
Visitors to the centre can witness the entire project to scale and experience life at The Pearl-Qatar via multiple touch screens, which display the various architectural and construction features of the project with amazing detail of layouts, types and sizes provided using the interactive software specially developed for the touch interactive information displays. Further, the specially installed architectural intelligent lighting system selectively lights up architecture details of individual developments using highly focused programmed spots, fibre optic and LED lighting, which are user-operated from 11 distinct precincts, each having a large interactive flat panel touch screen information display.
“The response and reactions from visitors of The Oyster Sales and Marketing Centre has been overwhelmingly positive,” said Roger Dagher, Chief Communication Officer of United Development Company. “As a pioneer in the real estate sector in Qatar, we needed to showcase the project through an interactive technology-driven sales centre that reflected our vision of meeting high levels of investor expectations. Visionaire and Dar-al-Handasah have been able to customize both design and technology elements to cater to our requirements and the end result is a masterpiece that translates our vision into a technical reality,” he added.
To provide a personalised audio-visual experience, Visionaire has installed the latest wireless streaming audio solution called guidePort which uses the installed wireless LAN system to automatically deliver managed audio content to designer head-phones worn by the visitors from each precinct’s interactive information display system. As soon as the visitor comes in the vicinity of the precinct, the headphones pick-up the related streamed audio for a unique and personalised experience of the Pearl Qatar and the visitor is able to carry back his own memory of the experience.
“International investor interest in The Pearl-Qatar is very high and as the development will be the world’s smartest island in terms of technology and how it is used; we believe it is important to emphasize this with The Oyster. Our sales centre has several meeting rooms each equipped with the latest Video Conference facilities which enable our sales staff to showcase the project to remote visitors who will be able to enjoy an introductory experience without having to travel to Qatar,” added Dagher.
“The Oyster Sales and Marketing Centre at The Pearl-Qatar is one that we are proud of for its uniqueness in design and excellence in execution, and we are certain that this will be a model sales centre for the whole of Qatar,” concluded Gupta.
About Visionaire:
The Visionaire Group has an established track record of more than 12 years in the Middle East Region and a reputation built on creating high performing technology environments. It is a global leader in providing collaborative communication environments catering to the Education, Enterprise, Healthcare, Retail, Hospitality and Smart Home market segments. It employs more than 500 people with operations in North America, Middle East, South-East Asia and China.
