Xerox, the worlds’ leading manufacturer of document management and colour solutions is kick-starting MOMENTUM 2006, in Dubai, UAE the company’s new channel & partner engagement program. MOMENTUM is designed to provide Xerox’s partners with all the necessary tools and product knowledge to accelerate Office product sales. MOMENTUM 2006 will be rolled out throughout the course of the year across the region.
The 2 day training will provide regional partners with a comprehensive insight into the most effective ways to communicate the benefits & key differentiators of Xerox Office solutions to customers in the region.
“Today the challenge for Xerox is in engaging companies’ IT departments, to fully understand that our Office solutions are no longer stand-alone entities, but are part of an overall IT solution,” said Ayman Mattar, Regional Marketing Manager, Middle East.
Xerox offers the widest portfolio of MFPs and an impressive range of high powered Mono and Colour printers. This combined with the company’s global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the Middle East who are seriously looking at various factors such as Total Cost of Ownership (TCO) and Total Office Efficiency – a reality with Xerox Monochrome & Colour MFPs - service & support.
“MOMENTUM is designed to arm our partners with the information & tools that can clearly differentiate Xerox solutions to existing and potential customers. In turn our partners will be able to communicate more effectively and easily, the benefits of smarter document management solutions from Xerox, to businesses in the region,” added Mattar.
Xerox has strengthened its presence in the region over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach in the region. Regular training and constant support for this ever expanding partner network, underlines Xerox’s commitment to this region.
“We have performed well and achieved considerable growth year on year, and we feel that it is important to keep the momentum going, by staying close to our industry and our market and sharing this knowledge with our partners,” concluded Mattar.
MOMENTUM 2006 will feature regional partners from the Kingdom of Saudi Arabia, UAE, Bahrain, Qatar, Kuwait, Oman, Lebanon and Malta.
Established in 1985, Xerox’s regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news. XEROX® is a trademark of XEROX CORPORATION.
