Oreo survey reveals that 41% of GCC moms find it hard to give their kids their daily dose of milk
Oreo, the leading biscuit brand that has built a strong association with milk consumption amongst kids, recently commissioned a survey via leading online research outfit, Maktoob Research, a unit of the Arab world’s largest web portal and online community, Maktoob.com. A total of 800 mothers from KSA, UAE and Kuwait took part in the Oreo Cookies & Milk Survey, which aimed to establish the milk consumption habits amongst children and the creative ways that mothers use to encourage their children to drink their milk. The survey was conducted in line with Oreo’s latest product extension, Oreo Wafer Rolls.
Children require an average of 3 glasses of milk per day so it is good to know that 46% of the moms surveyed give their children between 3 to 4 glasses per day. However, alarmingly 14% of moms say their children consume only 1 glass per day. A strong reason for this could quite likely be that mothers often have a hard time giving their children the 3-glass-per-day intake, a problem that 41% of the moms said they face. Not surprisingly majority of them shared that they often serve chocolates or other cookies and treats to encourage their kids to drink their milk.
Here is where Oreo’s key strength lies. The original round-shaped Oreo has proven to be popular amongst children, especially as an accompaniment with milk because of the fun Twist-Lick-and-Dunk ritual that was featured in Oreo’s TV commercial. According to the survey, 3 out of 10 moms or 34% revealed that they have tried the ritual, with 79% of moms agreeing that it helped the milk go down with less fuss.
Oreo Wafer Rolls on the other hand are flute-shaped and can function like a straw. The new shape retains this concept of fun ways to encourage kids to drink their milk, but creates a whole new exciting ritual.
“Oreo understands that kids will be kids, and with the right dose of moderation and supervision from mothers, at times the best way to get children to enjoy something is to add the ever-important ingredient of fun”, said Ahmed Yahya Marketing Director GCC, Kraft foods Middle East and Africa.
New Oreo Wafer Rolls comes in a unique flute shape, with an extra yummy coating of vanilla or chocolate on the inside and a crispy cocoa flavored wafer on the outside. The new Oreo innovation with its soft, melt-in-your-mouth texture functions like a straw and promises to be the cool new companion for kids as they dip and sip their way through their milk.
