nuqul group’s quality food company partners with modern arab distribution
Quality Food Company- part of the leading industrial conglomerate-Nuqul Group- recently announced the revamping of its distribution structure to drive growth. The company partnered with the renowned “Modern Arab Distribution”, one of the companies under the Nader Group umbrella, to be its sole distributor of the “Unium” brand in Jordan as of the end of the month of October.
“The new partnership aims at driving product reach across the kingdom through an aggressive distribution plan and market penetration strategies,” said Mr. Khaldoun Zawaideh, General Manager of Quality Food Company.
“This strategic decision has been made pursuant to thorough research conducted and market needs analysis. Unium brand will witness tremendous growth which will be driven by Modern Arab Distribution’s vision for raising the benchmarks of high quality services provided in the Fast Moving Consumer Goods (FMCG) distribution industry,” added Mr. Zawaideh.
“We are very pleased about signing this agreement with Quality Food Company, as we have added another quality brand to our fleet of brands distributed to all parts of the Kingdom. “Unium” has gained tremendous recognition locally (as well as internationally) and has become known in every Jordanian household, we strongly believe that we have all the right ingredients to help “Unium” reach it’s full sales potential in our local market as well as pave the way for future innovations and product launches.
It’s all about specialization and focus, Quality Food Company can now put 100% of their resources in manufacturing the highest quality products and we can take care of the sales and logistical operations through our vast sales, delivery and merchandizing set-up ” said Mr. Fayek Kousa, Modern Arab Distribution’s Operations Manager.
The new distribution structure will enhance Quality Food Company’s ability to focus on product creation, marketing and reduced cost. The company will gain access to faster methods of distribution and higher levels of technology. In today’s competitive market, outsourcing distribution is an excellent option ensuring an effective product distribution network.
