United Arab Emirates Dubai May 2005 – ACCOR, one of the world’s largest hotels and services groups has made a commitment to promote its Sustainable Development policy in the Middle East. One of the first steps is to introduce in the Novotel and Ibis World Trade Centre – Dubai Fair Trade coffee in all their outlets.
ACCOR has chosen “Malongo” coffee as it carries the “Max Havelaar” stamp of approval, a label that guarantees that coffee producers receive a good price for their crops, which in turn helps improve their living standards and working conditions.
In keeping with common guidelines and backed by the ACCOR Sustainable Development policies, each region determines which actions are most relevant in view of opportunities and local issues. ACCOR opted for a global, pragmatic policy which is included at every level of its businesses.
ACCOR Middle East is gradually introducing Sustainable Development practices such as providing environmental awareness training for employees, introduce elements of the sustainable development purchasing charter, the ACCOR environment charter and fair labour practices.
