GlaxoSmithKline (GSK) has today (Wednesday, May 19, 2010) announced the Middle East launch of Sensodyne Rapid Action. The new toothpaste provides an answer for the large number of people who suffer from sensitive teeth but do not treat the problem. In response, fast-acting Sensodyne Rapid Action works in just 60 seconds and offers long-lasting protection.
Tooth sensitivity is a common problem affecting 1 out of 3 consumers, yet many do not actively address the problem. A large number of sufferers try to ignore their sensitive teeth or develop ways to avoid the pain, for example, by changing the way they consume certain food and drinks or avoiding them altogether. Also, some people choose to ignore this problem since they have a hectic lifestyle and do not have the time to look for a solution.
For those sensitivity sufferers looking for a quick and easy solution, the new Sensodyne Rapid Action can be massaged directly onto the exposed sensitive dentine for sixty seconds, and hence provide rapid relief from the pain of sensitive teeth. Plus, Sensodyne Rapid Action provides the benefits of an ordinary daily toothpaste including all-round protection, cleaning and freshness.
Mohammad Otaibi, Group Brand Manager GSK Consumer HealthCare, said, “Sensitive teeth can start in late teens and – if untreated – can infringe the enjoyment of certain food and drinks. That is why people adopt all sorts of behaviors to avoid the pain of sensitivity, but the simplest solution is to use a toothpaste that is specially designed for sensitive teeth. The new Sensodyne Rapid Action provides a physical seal against sensitivity triggers and, used twice daily, it provides long-lasting protection from sensitivity.”
Sensodyne Rapid Action can be bought at major supermarkets and pharmacies across the region. To find out more about Sensitive teeth and Sensodyne Rapid Action talk to your dentists.
