MAKE UP FOR EVER, the LVMH Group’s professional makeup brand, has developed a new protective primer with SPF 50 / PA+++ designed to protect the skin from the damaging effects of UVA and UVB rays.
Applied alone on the skin or as a base before the foundation, UV Prime offers the ideal protection from the sun’s harmful rays as it contains an exceptionally high protection level (SPF 50 / PA+++) which is not found in any foundation. Enriched with anti-free-radical protectors, UV Prime moisturizes the skin and protects it from environmental stress such as exposure to the sun and pollution.
The ultra reflector mineral pigments contained within its formula illuminate the skin, preparing it for makeup application and helping to achieve a better hold of the foundation. Totally invisible, UV Prime does not leave a white veil on the skin hence it can be used daily under the makeup.
With its oil-free and long-lasting formula, UV Prime can be used for all types of skin.
INGREDIENTS & ACTIVES
1. Organic UV filters and sun block titanium dioxide > enlarge the UVA – UVB spectrum protection.
2. Antiglyskin > limits oxyzidation reaction and protects from the ageing effect
3. Vitacell > skin feels energised, revitalised and recovers its original energy potential
4. Sodium Hyaluronate > improves skin elasticity, sets water molecule on the skin surface and leaves a thin protective film on the skin
5. Glycerin > strengthens moisturizing properties
6. Vitamin E acetate > protects skin cells from environmental stress (especially sun exposure)
PROFESSIONALTIP
UV Prime can easily be mixed with foundations, Lift Concealer, Full Cover or HD Primer in order to get the sun protection effects which are not contained in these products.
MAKE UP FOR EVER
Public Relations – Impact Porter Novelli
PO Box 19791
Dubai, United Arab Emirates
Contact:
Carol Matta
Tel: 009714 3304030 Ext: 432
Email: [email protected]
Zeina Haddad
Tel: 009714 3304030 Ext: 427
Email: [email protected]
