Etihad Guest, the new loyalty programme from Etihad Airways, has also been hugely popular since its launch at the end of August, with more than 60,000 application requests in the first week.
The demand for membership is a clear indication that the pioneering airline is in touch with the thinking of today’s discerning international travellers.
At the core of the programme’s creation is the absence of uncompromising restrictions traditionally associated with existing loyalty schemes, replaced instead with a flexible range of features and services designed to cater to public demand.
The core benefits of Etihad Guest are:
1) Immediate rewards – with the 1MileRedemption feature, fly once and enjoy instant rewards
2) No blackout periods – GuestSeats are available on all flights, and if a seat is available, you can book it
3) Anytime availability – all seats, including the very last seat, are available at any time. Redeem OpenSeats at a mileage cost equivalent to the commercial price of the seat.
4) The widest choice – redeem on flights, products or services using our exclusive Reward Shop
5) Miles plus cash – decide how many miles you want to use and contribute the rest in cash using our Miles+Cash feature. You even earn miles on the actual cash spent on flights
6) Miles that are worth more – one mile can be worth much more than in any other programme.
Industry experts have been eager to praise the new programme including the American Randy Petersen, editor of InsideFlyer Magazine, who is widely considered to be the world’s leading expert on airline frequent flyer programmes.
Mr Petersen commented: “The Etihad Guest programme is the best frequent flyer programme in the world, because it has benefits for every type of flyer. Regardless of how many miles a member flies, they can redeem a reward which is unseen in any programme throughout the globe.”
International staff for international airline
Etihad is proud to be the national airline of the UAE, which is at the crossroads between Europe and Asia, and as such Etihad has a highly cosmopolitan staff.
At present there are more than 3,400 staff working across the world, from 94 different nationalities. This is set to grow further as the airline increases its network of destinations.
Rapid growth at Crystal Cargo
Etihad’s cargo division, Crystal Cargo, has also continued to grow at an impressive rate since its creation in 2004.
In its first full year of operation, Crystal Cargo transported almost 20,000 tonnes of cargo, which is set to reach 100,000 tonnes by the end of 2006.
As Etihad Airways launches more Guest destinations and take delivery of more aircraft, it is anticipated that this figure will exceed 200,000 tonnes in 2007.
More holidays than ever before
The holidays’ division, Etihad Holidays, has also expanded at an incredible rate, offering an extensive choice of quality hotels in many of the world’s most beautiful, exotic and desirable cities and resorts.
Guests experience efficient, personalised service, true quality and a passion for holidays, backed by Etihad’s lowest price guarantee to ensure Guests receive the best value for money.
About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, is the world’s leading new airline and currently offers flights for Guests and cargo to 45 destinations in the Middle East, Europe, North America, Africa and Asia.
Etihad Crystal Cargo – www.crystalcargo.ae – offers a comprehensive range of cargo services throughout Etihad’s network, and services its many all-cargo destinations and world-wide charters with a fleet of modern regional freighter aircraft.
Etihad Holidays - www.etihadholidays.com - offers a range of innovative holiday options in 82 destinations including skiing, fly-drives, cruises, tours, stopovers, inbound programmes and city breaks.
Through these exciting divisions, Etihad Airways is changing the way people see the world.
For more information about this award-winning aviation group, please visit www.etihadairways.ae.
