BMW Group Middle East has appointed Abu Khader Automotive as its new importer for BMW in Jordan. With more than 70 years experience in the Jordanian automotive industry and a well established and respected reputation, Abu Khader Automotive has strong credentials to take the BMW brand to new heights in the Kingdom. Abu Khader Automotive is in the process of setting-up two facilities in Amman, one will be a dedicated showroom for new cars and the other will be a service centre to cover car maintenance and after sales requirements. The service centre will also include BMW Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two hour period. The all-new sales facility is located in Mecca Street while the after sales service centre is in Bayader Wadi Al-Seer, a well known area to BMW customers as the facility has been purchased from the previous BMW franchise owner. Commenting on the appointment, Mr. Nicola Abu Khader, Chief Executive Officer of Abu Khader Group said, "We are honored to add BMW, one of the world's most respected and valuable car brands, to our portfolio. Our extensive experience in the automotive industry has helped us prepare for the challenges of taking on the responsibilities of selling, servicing and marketing such a premium brand. "Our team is working tirelessly to ensure we have the right facilities, latest equipment and skillful workforce in place to meet the high expectations of BMW customers. Our after sales facility will be operational in the 7th of October and our showroom for new cars is planned to open in November. And by the end of this year, we will sell BMW Premium Selection, used BMW cars from our Mecca Street facility," added Mr. Abu Khader. Mr. Phil Horton, Managing Director, BMW Group Middle East said, "It's been a long and thorough process to ensure that we have the right long-term business partner for the BMW brand in Jordan. Abu Khader Automotive has a proven track record in the automotive industry on many levels with a strong focus on trained staff and customer service. The Jordanian market has shown strong growth potential and we are confident that Abu Khader Automotive will deliver to BMW's and our customers' expectations."
