Braun, a P&G brand and the world’s leading electrical goods manufacturer, has launched a new version of it’s award winning Silk- epil– the Silk- epil Starter Pack - aimed specifically at girls starting to blossom into young women.
“Extensive consumer research has revealed 70 per cent of girls start to remove hair between the ages of 13 to 15,” explains Salma Massoud, Braun Brand Manager, Arabian Peninsula.
“Research also suggests that girls of this age dislike halawa because it is painful and that many mothers don’t allow them to use surface hair removal methods such as razors or cream. This is why Braun has developed an epilator for girls – the Silk- epil Starter Pack - giving young girls a more comfortable and efficient alternative to the way they remove unwanted hair,” she adds.
Retaining all the features of Braun’s premium epilator, the new Silk- epil Starter Pack for girls comes with a dermatologically approved soothing and cooling gel pack and specially designed attachments offering a hair removal solution for long lasting smooth skin with minimum pain.
“The new Silk- epil Starter Pack with its smaller underarm attachment head, dermatologically approved cooling pack and Braun’s customary massaging rollers ensures that a young girl’s first few experiences with hair removal is less daunting, painful and irritation free compared to traditional root removal methods,” adds Massoud.
Epilating, a method of hair removal, which removes the hair from the root, significantly delays re-growth, makes hair finer and thinner in appearance and has long proved a more popular alternative to halawa.
“As a mother guides her daughter into womanhood, the Silk- epil Starter Pack means that she can offer her a more convenient and less painful method of hair removal. Women everywhere will be wishing that this was available to them when they were young,” says Massoud.
The new Silk-epil Starter Pack, the latest addition to the popular Silk-epil range, comes in attractive flower inspired packaging, is small in size and includes a small underarm attachment, specially designed massage rollers and a dematologically tested cooling pack.
The Silk-epil Starter Pack is now available across all major retailers in KSA and will be available throughout the region as of April 1st, 2007 at a SRP of 199 SR/ AED.
