Acquisition of merchants and retention of this business is critical to industry leadership for credit and debit card processing providers as the value of electronic payment transactions in the region is growing steadily.
With a view to consolidating their leadership status in the market, Network International and National Bank of Dubai, today unveiled ‘Lucky Swipe,’ a consumer-centric, card-based promotion that will set a new benchmark in merchant acquisition programs in the region.
Beginning on November 1st and running for 8 weeks, the campaign will include over 20,000 retailers across the UAE, merchants who have installed either Network International’s or National Bank of Dubai’s terminals at their check-outs.
Commenting on the rationale behind the promotion, Abdulla Qassem, Chairman, Network International, said: “Together, Network International and National bank of Dubai are not just UAE’s but the region’s largest card solutions providers. We believe that our offerings represent a significant advantage for our customers – in terms of speed of transactions, speed of reconciliations and security. With the launch of ‘Lucky Swipe’ we are making another value addition to our offering by driving traffic and business to our merchant partners.”
Speaking at the launch of the promotion, Ram Chari, General Manager of Network International said: "As a service provider, we are always looking at ways to add value to our partners’ businesses and offerings. The ‘Lucky Swipe’ promotion is part of our endeavors to significantly benefit our partners who have placed their trust in us by delivering more than what they contracted us for.”
Robin Mukherjee, Head of Card Business at Emirates Bank added: “With consumer satisfaction, always topping our priority list, the Emirates Bank Cards Team diligently work towards providing our customers with more than just a payment mode, but a rewarding credit card which actually enhances the cardholders lifestyle by offering exciting promotions with plenty of valuable prizes to gain.”
“Emirates NBD is committed to present its customers the latest in the banking industry”, said, Suvo Sarkar, General Manager Retail Banking, Emirates NBD. This unique promotion is another value addition that we present to them. We are glad to partner with Network International and we are looking forward to working with them in the future on projects that will only strengthen our position as the leading banking group in the region.”
This promotion will accept credit and debit cards from all banks, whether issued in the region or from other parts of the world. Every consumer, making a purchase of AED 100 or more, and paying for it by swiping his or her card at a Network International or National Bank of Dubai machine, will receive one entry into a draw. Any transaction of AED 100 or more will be entered into the draw. This mega promotion offers prizes worth over AED 300,000 to the consumers, with draws taking place in January 2008. Prizes include a grand prize of one fully loaded Hummer H3, twenty 32’ LCD televisions, and hundred 10gm gold bars.
Sponsors of the promotion include Emirates Bank and National Bank of Dubai.
About Network International
Network International LLC, the preferred card solutions provider located in United Arab Emirates, is the first independent vendor certified by both Visa & MasterCard for card payments in the Middle East. It is the only third party processing vendor in the region, which is capable of providing banks, the retail industry and financial institutions with complete EMV certified solutions as they migrate to EMV Smartcard technology.
www.network.ae
