National Bonds Corporation (NBC), pioneer of the first Shari’a-compliant national savings scheme in the UAE, has appointed four new Dubai-based marketing agencies to develop its communications in the region.
The newly appointed agencies include Impact BBDO as the brand creative agency, Asda’a for Public Relations, MediaVest as the media agency, and Red for event management. The review process of the agency partnerships was managed by the regional partner of Agency Assessments International, IK Consult.
The new team of agencies takes over after eleven successful months for National Bonds, in which over 250,000 people have invested in National Bonds, ten millionaires announced and over 163,000 prizes distributed to bond holders.
Nasser bin Hassan Al-Shaikh, Vice Chairman and CEO of the National Bonds Corporation, said: “While National Bonds has grown impressively since its launch in March 2006, we recognized the need to move it to the next level and grow its profile to be the most well-known savings brand in the UAE. Paving the way for our international expansion, we wanted the best in the communications business to help us achieve our vision, and we got them.”
National Bonds is an innovative Shari’a-compliant savings scheme open to all UAE residents and visitors. It offers a safe and credible savings option with attractive annual returns while simultaneously providing an opportunity to win one million Dirhams every month and more than 16,000 prizes.
About National Bonds
National Bonds is the National Saving Scheme of the UAE that provides UAE nationals, UAE residents and non-residents over the age of 16 with a credible and safe savings opportunity. Each bond costs AED 10, with a minimum purchase of AED 100; bonds are available in over 150 outlets across the UAE. National Bonds offers all participants the opportunity to win up to one million dirhams in monthly draws. The programme is based on the Islamic principle of Mudaraba, whereby at the end of the financial year 20 per cent of the profits made by the National Bonds Corporation (NBC) will be distributed among bondholders.
About National Bonds Corporation
A private shareholding company, National Bonds Corporation is a Dubai-based entity with local shareholders comprising Dubai Bank, Dubai Holding and Emaar Properties. Overseen by the UAE Central Bank, National Bonds Corporation is subject to the same regulatory procedures as those applicable to other financial institutions in the country. Licensed to operate throughout the UAE, National Bonds Corporation is Shari’a compliant, with a dedicated Shari’a Board to oversee all financial aspects including product-related operations and investments. The Shari’a Board is chaired by Dr. Hussain Hamid Hassan, a leading Shari’a scholar who is currently presiding over the Fatwa and Shari’a Supervision Boards of most Islamic financial institutions in the United Arab Emirates, and many abroad.
