National Bank of Dubai has been voted as a Superbrand for the second consecutive year, recognizing the Bank as one of the strongest brands in the UAE.
NBD was one of 3,000 brands in the UAE that qualified for the prestigious award and judged by an international Superbrands Council consisting of prominent figures in the world of branding. Winners were selected on the basis of in-depth industry analysis, as well as consideration of market dominance, longevity, customer loyalty, goodwill and overall market acceptance.
Competing with top brands throughout the UAE, NBD was selected due to its high standards of branding, product innovation, brand values and major achievements, which has made it one of Superbrand’s top institutions.
“The National Bank of Dubai brand has always been recognized in the UAE and the region. However, the continuous building of the brand is vital for an organization to efficiently develop its business. We are delighted to receive the Superbrands Award which is another testament to our continued commitment to providing our customers with quality banking services and innovative products.” stated Walid El Masri, Head of Corporate Communications , National Bank of Dubai.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.
An official award ceremony will take place following the publication of the 2007 edition of the Super Brand book.
About National Bank of Dubai
Founded in 1963, National Bank of Dubai is the oldest, locally incorporated bank in the Southern Gulf. Known as the bank with a performance that is second-to-none, NBD has built a reputation of stability and strength much appreciated by shareholders and customers alike. Recognizing this leading performance, NBD has been awarded with the Dubai Quality Award for the year 2005.
Offering diversified financial services, NBD is a leader in corporate banking. Its portfolio covers a wide range of services including transport, real estate, construction, manufacturing, tourism and service industries throughout the region. In addition, NBD’s ‘Private Office’ provides private banking services, offering highly tailored solutions to preserve and protect the personal wealth of its customers. Along with supplying customers with a variety of exclusive service based products, secured facilities, Credit Cards, personal loans, , auto loans and home loans, National Bank of Dubai also offers a variety of treasury products and services, advising customers on exchange markets and interest rate outlook. NBD, also launched Suhail Priority Banking Services, a premier banking service offering customers personalized relationship management and a host of exclusive products and services. Furthermore, NBD offers customers automated banking services, which consist of an internet service (NBD Online), a telebanking facility (NBD Telebank), an SMS based service (NBD Mobile) and an online brokerage trading in UAE shares through its subsidiary, NBD Securities.
NBD also recently established NBD Investment Bank which is its’ investment arm operating from DIFC.
With a comprehensive card portfolio that provides an array of benefits, NBD has, over the years, built a wide ATM network as well as Point of Sale terminals in select locations throughout the UAE.
National Bank of Dubai currently has an extensive branch network that includes 41 branches throughout the UAE. In addition, NBD also has a branch in London and Qatar as well as a representative office in Tehran.
