mylifebrand launches mylifetv
A customizable video channel platform for communities
MyLifeBrand (www.mylifebrand.com), the new social platform which allows users to aggregate and manage their favorite social networks, communities, services and friends on one site, announced today a new multimedia video platform, MyLifeTV. The customizable multimedia platform enables any community on the social platform to create a fully community focused, immersive line up of video broadband channels for their specific community members. Additionally, community creators will have the opportunity to syndicate their channels into thousands of other target communities on MyLifeBrand, as well as more broadly across the Internet. This video platform (http://mlbtv.mylifebrand.com) will also provide some default channel content ranging from comedy to sports and lifestyle programming.
MyLifeTV provides users a unique experience specifically tied to what ever community they are a member of on the MyLifeBrand platform, and enables them to not only view, but organize, save, share and soon upload user inspired video content around a range of interests. MyLifeBrand has partnered with Brightcove and Revver, leaders in the internet video space to deliver the highly interactive MyLifeTV video platform. While Brightcove enables a wide range of content ranging from Sony music videos to comedy from National Lampoon as well as the customizable player for MyLifeBrand’s multimedia platform, Revver is powering the user generated video content category and soon will be enabling the uploading, hosting and monetization of user submitted video. Multicast, is enabling faith based video content and communities for MyLifeTV.
“MyLifeBrand with MyLifeTV is providing communities a rich set of customizable tools which enables any community to create its own video brand channel and encourages users to interact with them, create brand inspired videos and share them with other community members,” said Daniel Scalisi EVP of MyLifeBrand. “This is just another one of many ways our social platform is unique and endeavors to create an immersive social experience around our community partner brands.”
MyLifeTV is yet another service that allows membership communities to further customize their community around the characteristics of their brand to achieve deeper levels of engagement and activity with their members.
MyLifeBrand is aiming to be the one digital platform, from web to mobile, for all of its user’s social communities and services, delivering a complete social experience.
