Motorola, Inc. (NYSE:MOT) last night unveiled the new MOTORAZR V3i Dolce & Gabbana, the latest collaboration which unites the acclaimed MOTORAZR design together with Dolce & Gabbana’s signature style for consumers across the Middle East & North Africa region.
More than 350 of North Africa’s leading decision-makers plus style leaders and opinion-formers from Cairo, Marrakesh, and beyond attended a glittering launch in the venerable Mohammed Ali Palace. Highlighting the role of precious metals in history, commerce, technology, and fashion, the exclusive reception set the gold standard for handset launches in the MENA region for 2006.
Welcoming comments by Allen Burnes, Motorola Mobile Devices’ Corporate Vice President for high growth markets, were followed by a private performance by Lebanese singer Elissa. A phalanx of gold-painted models showcased the glittering new handset and its features for acquisitive guests throughout the evening.
“Egypt, North Africa, and the Levant are key markets for Motorola and the style-setters across the region will make the new ‘gold’, MOTORAZR V3i DG a sell-out success,” said Burnes.
Following the huge success of the limited edition MOTORAZR V3i by Dolce & Gabbana, the Italian designers have created, together with Motorola, a new version of the device in luxurious gold, with an engraved Dolce & Gabbana logo. Inside, the new phone offers further customised features, such as DG backgrounds, screensavers, MP3 ring tones and unique animations.
“The MOTORAZR V3i Dolce & Gabbana seamlessly marries style with rich functionality with features such as a megapixel digital camera, video capture and playback and optional expandable memory -- all packaged in the classic MOTORAZR form,” said Patrick Mulligan, Area Director for Motorola’s Mobile Devices Business.
Exclusive matching accessories for the MOTORAZR V3i Dolce &Gabbana were also unveiled and can be purchased separately. These include a personalised Motorola H700 Bluetooth headset, a wired stereo headset for listening to MP3 music files and a luxury gold leather phone case.
The beautiful new MOTORAZR V3i Dolce & Gabbana makes a clear modern day style statement, and will be available regionally, at selected Dolce & Gabbana boutiques and all mobile handset retailers.
For additional details on availability, digital imagery and pricing please contact your local Motorola representative or visit www.motorola.com or www.dolcegabbana.it
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit http://www.motorola.com .
About Dolce & Gabbana
Dolce & Gabbana is a leading luxury brand at the forefront of fashion and lifestyle. Launched in Milan in 1985 by designers Domenico Dolce and Stefano Gabbana, the Dolce & Gabbana collection quickly defined a new generation of Italian fashion. With the use of bold animal prints, sharply tailored suits and corsets the Dolce & Gabbana look has become instantly recognizable worldwide, thanks to its high – quality and care for details. Today it has grown into an international fashion house with two distinct fashion brands for men and women – Dolce & Gabbana, the premiere ready-to-wear line and D&G, a collection for today’s younger generation, launched in 1994.
