More content aggregators enter the mobile market in the Arab World as mobile operators increase their focus on VAS and content
The Arab cellular markets are engendering an expanding market of mobile content and content aggregators. In a new report, the Arab Advisors Group categorized the content services into nine categories: Info SMS, Info MMS, SMS to TV (dedications and voting), downloads, ring back tones, Interactive Voice Response (IVR), Java Games, and full track.
A new report "Mobile Content Aggregators in the Arab World" was released to the Arab Advisors Group’s Telecoms Strategic Research Service subscribers on May, 27, 2009. This report can be purchased from the Arab Advisors Group for only US$ 950. The 41-pages report, which has 28 detailed exhibits, provides a comprehensive analysis of the major content aggregators in the Arab World. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents. The Arab Advisors Group now avails a secure online payment option for purchasing its reports.
The report examined a total of 24 regional content aggregators. For each content aggregator, the report examined the operators with which it works, and the services that it provides to each operator. SMS to TV (which includes dedications and voting) in addition to info SMS are the most widely provided services to operators in the Arab region. Out of the 24 investigated content aggregators, 17 provide SMS to TV to an average of 15 operators each, while 23 content aggregators provide info SMS to an average of 11 operators each.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.
"In this report, the Arab Advisors Group investigated the content aggregators that provide mobile operators operating in the Arab World with content." Ms. Hadeel Sakkijha, Arab Advisors' Senior Research Analyst wrote in the report, "Content aggregators usually conclude contracts with the operators to have short codes or numbers which the subscribers call or send SMS to in order to subscribe to the service. Operators and/or content providers bear the marketing expenditure of promoting the short codes or numbers depending on the agreement between the two parties. The operators charge the subscribers for the services requested. Both, the operator and the content provider share the revenues of the services upon the agreement. The revenue sharing ranges from operator to another and from content provider to another", Miss Hadeel Sakkijha added.
The Arab Advisors Group’s team of analysts in the region has already produced close to 1,550 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 540 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
