The first Leo Burnett Global Leadership Council (GLC) meeting of 2010 was recently held in Beirut, bringing together Leo Burnett Worldwide chairman and CEO Tom Bernardin, the global CCO Mark Tutssel, and more than 20 leaders representing the top 10 markets in which Leo Burnett operates, including the Middle East and North Africa (MENA) region, represented by its CEO, Raja Trad.
The Leo Burnett (LB) GLC meet three times a year to discuss global strategy and the network’s future plans, allowing the different perspectives of the network partners, as well as potential growth opportunities for the business, to be shared and discussed.
"Leo Burnett Worldwide has long been an enthusiastic investor in the creative and business opportunities presented by the Middle East region,” said Tom Bernardin, chairman and CEO of Leo Burnett Worldwide. “The passion of Burnetters in this part of the world is a source of pride to our global operations, as best evidenced by the impressive track record of business growth and the global creative performance of our offices here.”
To build on 2009’s achievements when Leo Burnett Beirut broke through to the top 40 most creative agencies in the world, the council discussed an aggressive expansion plan for the Leo Burnett group of companies in the MENA region for 2010.
The leaders agreed that while 2010 continues to be filled with challenges both on a global and regional level, the Leo Burnett group of companies in the MENA region continues to hold a wealth of business and creative opportunities for the LB business globally.
“Choosing Beirut to play host to the first GLC meeting of 2010 clearly demonstrates the commitment of Leo Burnett’s global management to our dynamic and vibrant region. It also highlights their confidence in our work and reiterates this region’s key role in the entire LB business,” concluded Raja Trad.
