The second edition of Dubai International Character and Licensing Fair opened on Tuesday, October 27, 2009, with almost 300 cartoon characters participating in the only such fair in the Middle East. The Modhesh stand generated significant attention from visitors and exhibitors alike and Modhesh’s participation coincides with celebrations this year to mark a decade of success.
The 144-square-metre Modhesh stand is located conveniently at the entrance of Hall 6 of the Dubai International Convention and Exhibition Centre and seeks to provide visitors a glimpse into the creation, life, and the future plans for Modhesh. Widely recognized and adored throughout the Middle East, the Dubai Shopping Festival Office, owners of the Modhesh brand, is looking to tie-up with numerous local, regional, and international entities that have shown interest in Modhesh.