Mobily, together with Scuderia Ferrari, the 16th times World Constructor's F1 Championship winning Team, launches the Ferrari Connect USB modem to Mobily subscribers in the Kingdom.
Clad in red with and branded with the famous Scudetto Ferrari, the Ferrari Connect USB modem features Evolved High Speed Packet Access (HSPA+) technology, providing connection speeds of up to 21.6 megabits/second, mating F1 racing world inspired design with high-speed performance.
The Ferrari Connect USB modem comes in a racing inspired box, with an exquisite carrying case. Once plugged in to a customer's laptop or desktop computer, the Ferrari Connect USB modem dashboard pops up and installs drivers automatically. The Ferrari Connect USB modem will be available at all Mobily outlets across the Kingdom on May 15th with Mobily's high-volume mobile broadband monthly bundles, the one gigabyte per month for SAR 100, the five gigabyte bundle for SAR 200 and the unlimited bundle for SAR 350.
"Mobily and Ferrari both share progressive values, and a passion for innovation and excellence. We both pursue constant innovation in technology , backed with continued development . Mobily is committed to bringing the latest and most innovative technologies to the market in the Kingdom of Saudi Arabia, which is why we decided to associate our connect brand with that of Ferrari," said Khalid Al Kaf, Managing Director and Chief Executive Officer of Mobily.
Mobily was the first operator in the region to rollout HSPA+ towards the end of 2009. Mobily already covers 80 percent of the Kingdom's population with HSPA, and is aggressively rolling.
